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ADVERTISING SOCIAL MEDIA

TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

Sep 16, 2025

4 min read

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EXPIRED

ADVERTISING SOCIAL MEDIA

The First New iPhone Campaign? Dua Lipa, of Course

Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.

Sep 16, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

Sep 11, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

Sep 05, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING SOCIAL MEDIA

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

Sep 03, 2025

3 min read

ADVERTISING

Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

Sep 01, 2025

4 min read

ADVERTISING BUSINESS

How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

Aug 28, 2025

5 min read

ADVERTISING TECH

Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.

Aug 26, 2025

4 min read

FREE READING

EXPIRED

ADVERTISING SOCIAL MEDIA

Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

Aug 19, 2025

3 min read

ADVERTISING TECH

Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

Aug 15, 2025

2 min read

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EXPIRED

ADVERTISING

How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

Aug 11, 2025

5 min read

ADVERTISING

Why Old-School Celebrity Campaigns Are Making a Resounding Comeback

Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.

Jul 08, 2025

5 min read

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