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EXPIRED

BUSINESS

When It Comes To AI Adoption, Fear Is a Big Factor For Marketers

As AI accelerates, marketers find themselves caught between the urgency to adopt and the fear of becoming obsolete.

4 min read

FREE READING

EXPIRED

BUSINESS

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

4 min read

BUSINESS

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

3 min read

BUSINESS

The Brands Winning the Moment and Losing the Meaning

Gap’s comeback has driven record profits and cultural dominance, yet a closer reading of the data reveals a growing imbalance between attention and authority

4 min read

BUSINESS

Chanel Named Pedro Pascal as Its New Ambassador, and it’s Dividing Luxury Fans

Chanel’s appointment of Pedro Pascal signals a decisive shift in luxury’s identity, moving away from polished perfection toward cultural relevance and emotional connection.

4 min read

BUSINESS

Levi’s Found Growth Where Most Legacy Brands Get Stuck

A surge in demand for baggy denim is revealing how Levi’s might be reshaping its business for a new generation.

4 min read

FREE READING

EXPIRED

BUSINESS

What the Netflix–Warner Music Deal Really Means for Artists and Brands

A streaming partnership signals a deeper shift in how music, storytelling, and brand influence now intersect.

4 min read

BUSINESS

On Faces Its First Real Test as Leadership Shifts

What appears to be a leadership shake-up may actually be a defining moment for one of the fastest-growing sportswear brands.

4 min read

BUSINESS

Should We Still Believe in Nike?

As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.

4 min read

BUSINESS

Nike and Beats Blur the Line Between Product and Identity

With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.

3 min read

BUSINESS STRATEGY

Miu Miu Sales Surge 450% in Five Years as the Brand Passes €1.5 Billion

The once underestimated Prada Group label has become one of fashion’s fastest-growing brands by capturing the imagination of a new generation of luxury consumers.

4 min read

BUSINESS

Shein Wants Brands to Use Its Supply Chain. Should They?

As Shein opens its production and logistics network to outside labels, brands must weigh the promise of speed and scale against the risks of joining a powerful competitor’s ecosystem.

4 min read