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FOOD & DRINK

The Long Road to Making Pepsi Cool Again

Pepsi is fighting to reclaim relevance in a market reshaped by health trends, changing tastes, and fierce competition. With bold campaigns, retail reinforcements, and leadership changes, the company is staging a comeback. But is it enough to reverse a decade-long decline?

Apr 14, 2025

4 min read

FOOD & DRINK

Coca-Cola Zero Sugar Bets Big on March Madness to Drive Brand Loyalty

Coca-Cola Zero Sugar is making a bold play in sports marketing with its latest NCAA March Madness campaign, strategically tapping into the energy and passion of one of America's most-watched sporting events.

Mar 26, 2025

4 min read

FOOD & DRINK TECH

Is AI the Next Step for Customer Experience? Let’s Hear What the Fast-Food Giant Has to Say

McDonald's is embarking on a bold artificial intelligence transformation, integrating cutting-edge technologies across its 43,000 restaurants worldwide. From AI-powered drive-throughs to predictive maintenance, the global fast-food leader is streamlining operations and reshaping the industry's future. But can McDonald's balance innovation with customer satisfaction?

Mar 11, 2025

4 min read

FOOD & DRINK

Starbucks Reinvents its Coffee Experience with Bold Initiatives

Starbucks is reshaping its coffeehouse culture with controversial new policies. Free refills encourage in-store engagement, while the seating policy shift prioritizes paying customers. These moves aim to enhance Starbucks’ premium image but come with challenges in execution and customer response.

Feb 25, 2025

4 min read

FOOD & DRINK SPORTS

Doritos Crashes Back into the Spotlight

After a decade-long hiatus, Doritos' iconic "Crash the Super Bowl" campaign boldly returned in 2025, inviting fans to the creative spotlight.

Feb 18, 2025

4 min read

FOOD & DRINK

Savoring Tradition With Starbucks’ Seasonal Marketing

Through festive drinks, collectible merchandise, and immersive experiences, Starbucks' seasonal campaigns have turned holiday cheer into an annual tradition, strengthening customer loyalty and making the brand a beloved part of holiday celebrations.

Nov 11, 2024

FOOD & DRINK

Spreading Joy: Coca-Cola’s Happiness Project Engages a New Generation

Coca-Cola's "Global Happiness Project" combines storytelling and digital engagement, inspiring global joy and connection through community and user-generated content.

Oct 27, 2024

FOOD & DRINK

Coca-Cola 2024 Playbook: Mastering Collaboration and Connection

Coca-Cola's latest campaigns showcase the brand’s mastery of collaboration, emotional engagement and how to use creative partnerships and multi-channel strategies to connect with global audiences.

Sep 18, 2024

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​