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SPORTS STYLE

Can Adidas Seize Market Leadership as Nike Stumbles?

Adidas is charging with aggressive growth strategies, leveraging product innovation, retail expansion, and a renewed consumer focus to gain market share in a struggling sportswear industry. As Nike navigates its challenges, can Adidas solidify its dominance?

4 min read

SPORTS STYLE

Will Nike and SKIMS’ Partnership Redefine the Future of Activewear?

Nike and SKIMS have introduced NikeSKIMS, a first-of-its-kind partnership merging Nike’s sports technology with SKIMS’ body-inclusive fashion. Launching in the U.S. this spring and globally by 2026, the collection aims to redefine women’s activewear.

4 min read

FOOD & DRINK SPORTS

Doritos Crashes Back into the Spotlight

After a decade-long hiatus, Doritos' iconic "Crash the Super Bowl" campaign boldly returned in 2025, inviting fans to the creative spotlight.

4 min read

ENTERTAINMENT SPORTS

Super Bowl 2025: Where Brands Played to Win

The 2025 Super Bowl marked a distinct evolution in marketing strategies, reflecting the changing landscape of consumer expectations and broader societal shifts.

5 min read

SPORTS STRATEGY

Netflix Live Fighting Strategy Signals a Bold Expansion into Sports Entertainment

Netflix’s foray into live sports, led by the Tyson-Paul boxing match, diversifies its content and boosts engagement.