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SOCIAL MEDIA

The Fall of The Viral Microtrends

The rapid rise and fall of viral microtrends, fueled by social media, gives way to a consumer shift toward authenticity and timeless style....

Jan 21, 2025

ADVERTISING TECH

Creativity Faces Technology as AI Redefines Advertising

The ad industry transforms as AI and data take center stage, challenging brands to balance innovation with creativity while adapting to a data-centric future....

Jan 15, 2025

STRATEGY

Promotional Strategies for the January’s Dry Season

January’s retail slump pushes brands to innovate with loyalty programs, personalized campaigns, and strategic discounts, transforming challenges into opportunities....

Jan 14, 2025

Marketing Collaborations in 2025

STRATEGY

Why Brands Should Double Down on Strategic Collaborations in 2025

As 2025 unfolds, doubling down on strategic collaborations is not just an opportunity but a necessity for brands looking to thrive in a competitive market....

Jan 13, 2025

STRATEGY

Why 2024 Was the Year of Entertainment in Marketing?

In 2024, brands used entertainment-driven strategies, leveraging culture and events to engage audiences, build equity, and enhance consumer connections....

Jan 08, 2025

2025 Marketing trends

STRATEGY

Mega Trends Shaping Marketing Strategies in 2025

Marketing in 2025 thrives on AI, authenticity, and adaptability, with brands embracing innovation and data-driven strategies to meet shifting consumer habits....

Jan 07, 2025

ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion....

Dec 03, 2024