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STRATEGY

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

4 min read

ADVERTISING TECH

Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

4 min read

CREATIVITY

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

5 min read

BUSINESS STRATEGY

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

FREE READING

EXPIRED

ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

FREE READING

EXPIRED

SOCIAL MEDIA TECH

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

3 min read

CREATIVITY

A Premiere Instead of a Runway? Gucci Says Yes

Gucci opened Milan Fashion Week by swapping the runway for a red-carpet movie premiere, unveiling a short film that doubled as the season’s master ad.

3 min read

FREE READING

EXPIRED

STRATEGY

Zara Makes It Feel Like Home While Retail Behaves Like Media

Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.

3 min read

ADVERTISING TECH

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

3 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Who’s Running the Market Now? Runners.

The new running boom is rewriting how sports brands plan drops, spend media, and build community

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read

FREE READING

EXPIRED

CREATIVITY

No Tickets, Just Clues as Diesel Turns Milan Into a Runway

A citywide egg hunt gave Diesel the loudest voice on Milan’s opening night and a blueprint for public-first fashion.

3 min read