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STYLE

Chanel Struggled to Reach Younger Consumers. Kendrick Lamar Brought the Answer

In a bold move blending heritage with cultural relevance, Chanel partners with Kendrick Lamar for its Spring/Summer 2025 eyewear campaign. This collaboration signals more than celebrity endorsement; it marks a strategic evolution in how luxury speaks to a new generation.

Apr 28, 2025

3 min read

ENTERTAINMENT SPORTS

Disney Bets on Direct-to-Consumer Sports With ESPN Flagship Launch

Disney’s bold move to launch ESPN Flagship in the fall of 2025 marks a turning point in sports media. Blending artificial intelligence, interactivity, and multi-platform access, this standalone service is a strategic play to redefine how younger, digital-first audiences experience sports.

Apr 24, 2025

3 min read

STRATEGY

Trump’s Trade Policy Forces Global Brands to Rethink Strategy—But How?

As the U.S. imposes sweeping tariffs under Trump’s latest trade offensive, global brands across tech, fashion, retail, and manufacturing are forced to make rapid—and often painful—strategic shifts. From Nike and Apple to BMW and Foreo, the ripple effects of economic nationalism are rewriting the playbook on pricing, supply chains, and brand strategy in 2025.

Apr 23, 2025

4 min read

STRATEGY

When Consumers Want the Receipts, Brands Must Show Their Math

Social media has changed the rules of brand perception — and price is now the message. As price transparency becomes the new trust currency, social media is forcing brands to justify costs. From TikTok exposes to consumer-led breakdowns, perception it’s about proof. Brands that don’t adapt risk being priced out of relevance.

Apr 22, 2025

5 min read

SOCIAL MEDIA

From “Made in China” to “Exposed by China”. Let the Trade War Begins

With Chinese manufacturers claiming to expose the truth behind iconic brands, the industry faces a new reckoning—not just over where goods are made but also over what luxury means in the age of social media-fueled disruption.

Apr 21, 2025

4 min read

SOCIAL MEDIA TECH

TikTok Shop Emerges as Key Beauty Player Amid Regulatory Uncertainty

TikTok Shop has reshaped beauty e-commerce with influencer-led campaigns and viral commerce, driving a “halo effect” across retail channels. But with a looming U.S. regulatory crackdown, brands must decide: double down or diversify?

Apr 17, 2025

3 min read

SOCIAL MEDIA

Influencers Are Back in Business and This Time It’s Personal

In 2025, influencer-founded brands are making a calculated return—not as fleeting celebrity ventures but as credible, consumer-driven businesses. Armed with strategic insight and professional infrastructure, today’s creators are reshaping the market by fusing authenticity with long-term vision.

Apr 16, 2025

4 min read

STYLE

How Lacoste Turned a Taxi Ride into a Statement on Authenticity

Lacoste’s latest campaign trades polish for a pulse, spotlighting an everyday New York cab driver to launch its Fifth Avenue flagship. It's not just about clothes—cultural fluency, brand sincerity, and the new marketing rules in 2025.

Apr 15, 2025

3 min read

FOOD & DRINK

The Long Road to Making Pepsi Cool Again

Pepsi is fighting to reclaim relevance in a market reshaped by health trends, changing tastes, and fierce competition. With bold campaigns, retail reinforcements, and leadership changes, the company is staging a comeback. But is it enough to reverse a decade-long decline?

Apr 14, 2025

4 min read

STYLE TECH

Meta, Ray-Ban, and Coperni Bet on Fashion to Sell the Future of Wearables

Unveiled at Paris Fashion Week 2025, the Ray-Ban Meta x Coperni smart glasses are more than a tech accessory—they're a bold statement at the intersection of wearable innovation and high fashion. With scarcity baked into the launch and status coded into the frame, this collaboration signals a strategic shift in how tech products are marketed to a new class of style-savvy digital natives.

Apr 10, 2025

4 min read

STYLE

When a Skincare Brand Sells Eggs, What’s the Real Message?

In a marketplace drowning in noise and sameness, The Ordinary cracked through with a bold, bizarre, and brilliant campaign—selling eggs in Manhattan. But beneath the absurdity lies a calculated strategy built on cultural provocation, economic empathy, and a deep understanding of what today's consumers crave: relevance, not just products.

Apr 09, 2025

4 min read

SPORTS STYLE

More Than Performance, Adidas Reimagines the Sideline With “You Got This”

Adidas is reshaping sports culture with the next chapter of its global campaign, "You Got This," launched in February 2025. By addressing athletes' mental and emotional experiences, the brand shifts focus from performance pressure to the power of positive support—grounded in behavioral science and told through emotionally resonant stories.

Apr 08, 2025

4 min read

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​