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ENTERTAINMENT

Disney+, Hulu, and Max Bundle Gains Ground. Netflix Should Be Worried

The Disney+, Hulu, and Max bundle is locking in subscribers at a rate Netflix can’t ignore. With a smarter pricing strategy and a wider content library, it’s becoming the go-to choice for streamers looking for value. As competition heats up, Netflix may need to rethink its solo strategy....

Mar 03, 2025

4 min read

STRATEGY

Retention or Acquisition: The Ongoing Debate in Business Strategy

Customer retention versus acquisition has long been a central debate in business strategy. While acquiring new customers is essential for growth, retaining existing ones is often more cost-effective and sustainable. ...

Feb 27, 2025

3 min read

STYLE

Can NikeSKIMS replicate the Air Jordan phenomenon, or is it just a trend-driven gamble?

While Jordan redefined basketball and sneaker culture, Kardashian is positioned to modernize Nike’s appeal in women’s activewear. This analytical comparison explores these collaborations' strategic intentions, cultural impact, financial influence, and long-term viability. ...

Feb 26, 2025

4 min read

FOOD & DRINK

Starbucks Reinvents its Coffee Experience with Bold Initiatives

Starbucks is reshaping its coffeehouse culture with controversial new policies. Free refills encourage in-store engagement, while the seating policy shift prioritizes paying customers. These moves aim to enhance Starbucks’ premium image but come with challenges in execution and customer response....

Feb 25, 2025

4 min read

STRATEGY

How Can Brands Influence People to Be Better Consumers?

In an era when consumers are increasingly mindful of their purchasing decisions, brands are no longer just selling products—they’re shaping values, behaviors, and even societal norms....

Feb 24, 2025

4 min read

STRATEGY

Why Humor Works in Marketing

When brands compete for attention and loyalty, humor has emerged as a powerful tool for entertainment and strategically influencing consumer behavior, making it an indispensable element in modern advertising....

Feb 19, 2025

4 min read