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BUSINESS

Nike and Beats Blur the Line Between Product and Identity

With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.

Mar 24, 2026

3 min read

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EXPIRED

CREATIVITY

Coinbase Rebuilds GTA’s Digital Past in the Physical World In a High-Creative Way

A crypto brand turns to analog craft and gaming nostalgia to create one of the most unexpected visual statements in modern advertising.

Mar 23, 2026

3 min read

CREATIVITY

Havaianas Finds Power in the Reality It Never Left

Shot in Rio, a new campaign trades polish for presence and turns everyday life into its strongest creative asset.

Mar 23, 2026

3 min read

STRATEGY

Commerce Media Is Entering Its Next Era of Attention

As ad saturation rises, brands are discovering that the future of commerce media lies not in more impressions, but in more meaningful moments.

Mar 20, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING

Nespresso Calls on Dua Lipa to Strengthen Its Hold on Gen Z

A new voice joins a familiar face as Nespresso reshapes luxury for a generation that consumes culture differently.

Mar 19, 2026

3 min read

TECH

AI Is Everywhere, but Humanity Still Holds the Edge

As AI rapidly redefines marketing systems, brands face a deeper challenge of scaling technology without losing human meaning.

Mar 19, 2026

5 min read

BUSINESS STRATEGY

Miu Miu Sales Surge 450% in Five Years as the Brand Passes €1.5 Billion

The once underestimated Prada Group label has become one of fashion’s fastest-growing brands by capturing the imagination of a new generation of luxury consumers.

Mar 18, 2026

4 min read

BUSINESS

Shein Wants Brands to Use Its Supply Chain. Should They?

As Shein opens its production and logistics network to outside labels, brands must weigh the promise of speed and scale against the risks of joining a powerful competitor’s ecosystem.

Mar 18, 2026

4 min read

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EXPIRED

BUSINESS

A New Generation of Mall Rats Has Arrived

After years of digital dominance in shopping, a generation raised online is rediscovering the simple thrill of wandering through the mall.

Mar 17, 2026

4 min read

STRATEGY

Apple Marks 50 Years With a New Instagram Story

Apple is turning its history into a living narrative for the social media age as it nears its 50th anniversary.

Mar 17, 2026

3 min read

ADVERTISING

Dakota Johnson Joins the Calvin Klein Canon

With Dakota Johnson at its center, Calvin Klein once again proves that celebrity, sensuality, and cultural memory remain among the most powerful forces in fashion advertising.

Mar 16, 2026

4 min read

TECH

Amazon and Perplexity Set the Stage for the AI Shopping Era

Amazon’s legal victory over an AI shopping agent halted one bot, but it also exposed a broader struggle over control of digital commerce’s future interface.

Mar 16, 2026

4 min read

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