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TECH

Open AI, Sora 2 and the Shift From Capture to Generation

OpenAI’s Sora 2 aims to build a social stage where every clip is synthetic and identity is programmable by consent.

4 min read

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ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

TECH

Human Security Unveils Page Intelligence to Detect Bot Traffic in Real Time

HUMAN Security brings real-time, page-level ad-fraud detection to the instant between click and user interaction.

4 min read

FREE READING

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ADVERTISING CREATIVITY

Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games

In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.

5 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

ADVERTISING

Advertisers Press Tech Giants for Ad Sales Clarity

Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.

4 min read

FREE READING

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TECH

ChatGPT Brings Apps Into the Chat, Redefining Search Again

ChatGPT’s in-chat apps collapse the funnel into a message, and every brand now competes inside the conversation.

5 min read

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BUSINESS

Why Paramount Spent $150 Million to Buy a $20 Million Idea

Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.

4 min read

ADVERTISING STRATEGY

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

TECH

Shopify Joins OpenAI, And Now Your Next Buy Might Start With “Hey Chat”

OpenAI is transforming ChatGPT into a shoppable interface, merging discovery and purchase into a single conversation.

3 min read

SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

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BUSINESS

Pets in Track Suits is a Fad or the Next Billion-Dollar Lifestyle Category?

Adidas is doubling down on China’s fast-growing “pet economy” with a Fall petwear line that mirrors its Originals features.

3 min read