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FOOD & DRINK SPORTS

Doritos Crashes Back into the Spotlight

After a decade-long hiatus, Doritos' iconic "Crash the Super Bowl" campaign boldly returned in 2025, inviting fans to the creative spotlight. ...

Feb 18, 2025

4 min read

STRATEGY

Should Brands Prioritize Commercial Success or Creativity?

While creative campaigns foster brand identity and engagement, financial sustainability ensures longevity. The real question is: should brands push boundaries with innovation or focus on what sells?...

Feb 13, 2025

2 min read

STRATEGY

Why Real-Life Experiences Are the Antidote to Digital Fatigue

As digital ads lose impact, real-life experiences offer brands a way to cut through the noise, build genuine connections, and drive lasting loyalty....

Feb 12, 2025

4 min read

ADVERTISING TECH

Amazon Boost Ad Spending in Elon Musk’s X: A Calculated Risk or a Smart Bet?

After scaling back due to content moderation concerns, Amazon started ramping up its ad spending on X, Elon Musk’s rebranded Twitter. This decision signals a turning point for Amazon’s marketing strategy and X’s advertising recovery....

Feb 10, 2025

3 min read

TECH

The iPhone 17 Air as a Lifestyle Shift

With the anticipated launch of the iPhone 17 Air, Apple is set to introduce its sleekest smartphone yet—redefining product design, consumer appeal, and strategic market positioning....

Feb 07, 2025

5 min read

STRATEGY

Understanding Consumer Behavior in Uncertain Times

As consumer behaviors shift amid economic uncertainty, marketers must embrace a refined approach emphasizing product differentiation, cultural agility, and authentic brand storytelling....

Feb 06, 2025

4 min read