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BUSINESS TECH

Amazon Ends the “Borrowed Prime” Era

Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.

3 min read

BUSINESS

What Went Wrong at Lululemon

Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.

3 min read

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ADVERTISING CREATIVITY

Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

3 min read

FREE READING

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BUSINESS

Switch 2 Proves Nintendo Still Owns the Game

Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.

3 min read

BUSINESS TECH

Zuckerberg Is Betting Big on Going Small

Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.

4 min read

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ADVERTISING SOCIAL MEDIA

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

3 min read

BUSINESS STRATEGY

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

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STRATEGY

Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

ADVERTISING

Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read

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CREATIVITY TECH

Google’s “Nano Banana” AI Challenges Photoshop in Image Creation

Google’s latest image model, nicknamed Nano Banana and released as Gemini 2.5 Flash Image, meaningfully reshapes how fast ideas move, and where the next wave of visual work gets done.

3 min read

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STRATEGY

Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read