Liquid Death and Garage Beer Turn Data Center Backlash Into a Song About Pee
Jason Kelce wants your urine shipped to a data center. The real story is how two challenger brands turned AI’s water problem into content people share.
Neutrogena’s Silence Becomes Its Loudest Statement After Hayden Panettiere’s Death
A 2015 endorsement that ended after Hayden Panettiere spoke about postpartum depression is now Neutrogena’s crisis. Its silence is not helping.
LiveRamp Shareholders Clear the Publicis Deal and Reject an $82.6 Million Payday
Ninety-two percent of LiveRamp shareholders backed the $2.2 billion Publicis takeover. They drew the line at the executives’ $82.6 million exit package.
OpenAI Takes ChatGPT Ads to Europe, Where Users Must Opt In First
OpenAI’s ad business is barely six months old. It is already crossing into 31 European markets, where the rules of engagement are entirely different.
Coca-Cola Asks Gen Z to Log Off and Reclaim the Shared Meal
Coca-Cola’s global “The World Will Wait” tells Gen Z to log off and eat together, everywhere but the US. It is attention-economy marketing with a Pepsi-shaped subtext.
Gap Rewrites Robyn’s Dancing on My Own to Sell Denim to Gen Z
Gap’s fall denim campaign has Malcolm Todd reworking Robyn’s “Dancing on My Own” with “Obsession” star Inde Navarrette. The clearest sign yet its music playbook is working.
Crocs Hatches a Mascot Named Niles to Anchor Character-Led Storytelling
Crocs turned its logo into Niles, a six-foot mascot with its own micro-series. The move follows Duolingo’s owl toward characters that outlast any single product drop.
Dove Turns Its US Open Return Into a Fan-Style Fashion Play
Dove is back at the US Open as “Official Underarm Sponsor,” buying the tournament’s fashion culture instead of its tennis. A lesson in sponsoring the story around the event.
CeraVe Takes On Gen Z Tanmaxxing With a Sorority Backyard Makeover
CeraVe is answering Gen Z’s viral tanmaxxing trend with a four-part social series. The real test is whether entertainment can outsell a generation’s desire for a tan.
Burger King Retook Second Place by Committing to One Idea
Burger King spent years winning trophies and losing customers. Then it stopped trying to be clever, and the sales followed.
Fragmented Measurement Is Undermining Global Campaigns
Brands now run across five or more platforms per campaign. Fewer than half measure them the same way, and the bill is coming due.
AI Is Finally Making Campaigns That Were Once Impossible
AI has stopped being a stunt. A handful of campaigns now exist only because the technology made the once-impossible producible.