Marketing’s AI Mandate Has Outrun Its Training
Most marketing teams are now told to use AI. Far fewer have been trained on it, and the gap is widest at the top.
Adidas Won the World Cup and Still Missed on Profit
Adidas sold 17 million jerseys and posted record sales off the World Cup. Then its stock fell 16%. The gap between the two is the real story.
Degree Renames New York’s Sweatiest Subway Stops to Sell Deodorant
New Yorkers already called their stations “Boiler Room” and “Molten Core.” Degree made it official, and turned a shared misery into a deodorant ad.
Rare Beauty Leans on Selena Gomez’s Community to Scale a Second Fragrance
A Launch Named for Reinvention Rare Beauty, the cosmetics brand founded by Selena Gomez, launched a global campaign in early August for its second fragrance, with both the scent and the campaign named Rare Beginnings. The eau de parfum was previewed in London on July 27 and reached Sephora shelves on August 7. It is […]
Amazon Turns Live Sports Into a $19.8 Billion Advertising Machine
Amazon’s ad business hit $19.8 billion last quarter, and live sports is the reason. The pitch to brands is an audience TV can no longer match.
Nike Turns Kobe Bryant’s Legacy Into Basketball’s Best-Selling Sneaker Line
Kobe Bryant last played in 2016. In 2025 his shoes outsold every active NBA star’s. Here is how Nike turned a tribute into a franchise.
Sephora Is Putting Another Retailer’s Name on Its Own Shelves
Sephora exited Korea in 2024. On August 20 it hands more than 500 US stores a Korean retailer’s curation, running under that retailer’s own name.
Miu Miu Still Owns the Culture and No Longer Owns the Growth
Miu Miu cast Hailey Bieber for fall in the same fortnight its sales growth came in at 2.5%. The campaign answers a problem the numbers had just posed.
On Revealed Its Running Platform at a Fashion Week, Not a Race
On built its name on engineering claims and split times. Its new platform sells a sensation instead, and the reason sits inside its own sales data.
Amazon Stopped Selling Attention and Started Selling Orders
Amazon’s ad business grew 26% last quarter. The numbers it chose to disclose alongside that figure matter far more than the growth itself.
Marketers Are Now Optimizing for Machines That Never Click
Bayer is chasing shelf space inside AI answers. Zoom handed product naming to an agent. Search marketing is being rebuilt in public.
Brands Stopped Making World Cup Ads and Started Building Worlds
Nike skipped the hero film. McDonald’s built an occasion. American Eagle renamed itself overnight. The campaign as we knew it is finished.