Adobe Is Making Its Biggest Bet Yet on Creators, and Cannes Is Where It’s Planting the Flag
Adobe is arriving at Cannes Lions 2026 with a clear strategic argument: the creator economy and the enterprise software market are converging, and Adobe intends to own the intersection.
The Week Advertising Remembered How to Be Funny
The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.
Stone Island & New Balance’s New Billboard Changes Color The Longer You Look At It
Stone Island and New Balance built a boot that transforms with temperature and a billboard that does the same. Nothing at this World Cup comes close.
Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
Lacoste Discovered Its Customers Didn’t Know It Was French — So It Did Something About It
Most brands discover they have a heritage problem when it’s too late to matter. Lacoste found out it had one in time to fix it
The Ordinary Put a $175 Banana on Sale to Make Beauty Look Expensive
The Ordinary’s Markup Marché turns everyday groceries into absurdly priced “luxury” products to expose how beauty marketing can inflate perceived value.
Timothée Chalamet Builds a Dream Soccer Team in Adidas’ World Cup Bet
Behind the celebrity cameos and cinematic storytelling, Adidas’ World Cup campaign reveals how to turn sponsorship into entertainment.
In a World Tired of Perfection, Apple Shows Its Real Work
By revealing how its latest campaign was made, Apple reframes creativity as proof in a landscape increasingly shaped by artificial perfection.
If Design Becomes Instant, What Actually Defines Creativity Next?
Anthropic introduces Claude Design for Marketing assets and creative workflows, marking a turning point in how creative work is produced and shifting design from manual execution to system-driven generation.
The Five Creative Principles Behind Coca-Cola’s World Cup Strategy
Behind the Coca-Cola campaign lies a structured approach that reveals how the brand is redefining modern global marketing.
Zendaya and On Blur the Line Between Idea and Design
A surreal campaign starring Zendaya turns the act of creation into the most compelling story fashion can tell.