The Best World Cup Ads Nobody Saw Coming Were the Local Ones
The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.
Why Two Identical Companies Can Sell for Wildly Different Prices
In adtech M&A, the financial fundamentals determine the floor. The narrative determines the ceiling. And the gap between those two numbers is where the real competition lives.
FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead
When FIFA’s clean stadium policy forced Levi’s to cover its logo at its own stadium, the white tarp that went up became the most recognized piece of branding at the entire tournament.
New York Waited 53 Years for This, and the Brands That Understood That Won the Night
What happened in the hours after the final whistle reveals everything about what real-time marketing looks like when it’s done right.
Nike vs. Adidas: Who is Winning the World Cup Ad War ?
Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.
Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof
The expansion of Bieber’s lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.
On Running Is Playing a Different Financial Game Than Every Other Sneaker Brand
With a 64.2% gross margin, the Swiss brand now sits closer to Hermès than to Nike. What that number reveals about the future of sportswear is worth taking seriously.
Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
The Strategy That Took Over Coachella 2026
At Coachella 2026, brands like Revolve, Pacsun, Barbie, SKYLRK, and 818 Tequila turned capsule collections into powerful distribution tools.