Resale Has Matured From a Category Story Into a Brand Story
The resale boom has created a new marketing problem: secondhand is mainstream now, and every platform needs a stronger reason to exist.
Cartier Is Becoming the Watch Gen Z Actually Wants
Rolex remains the giant of Swiss watches, but Cartier is rewriting what status looks like for a younger generation of luxury consumers.
Zara’s Bad Bunny Drop Is Selling More Than Clothes
With its Bad Bunny collaboration, Zara is testing whether fast fashion can become more desirable by selling culture, identity, and belonging, not just clothes.
The Ordinary Put a $175 Banana on Sale to Make Beauty Look Expensive
The Ordinary’s Markup Marché turns everyday groceries into absurdly priced “luxury” products to expose how beauty marketing can inflate perceived value.
Netflix Tells Advertisers It Can Compete With Anyone
With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.
TikTok Wants to Become the Operating System for AI Advertising
TikTok allowing autonomous AI agents into its ad system could soon shift marketers from running campaigns to managing the machines behind them.
Coca-Cola Keeps Winning While Marketing Looks Somewhere Else
What if the most effective marketing strategy in the world is also the one the industry finds too boring to celebrate?
YouTube’s Brandcast Puts Creator Trust at the Center of Advertising
With audiences growing tired of creators and social media splitting their focus, YouTube says that lasting trust in creators, not just quick viral hits, will shape the future of advertising.
The Social Media Metrics That Matter Are the Ones Brands Rarely Track
The race for likes and views may be making brands more visible, but not necessarily more valuable.
How Dove Turned a Soccer Anthem Into a Skincare Ritual
What happens when one of football’s most emotional traditions becomes the unexpected gateway for a skincare brand to earn cultural relevance?
Amazon Wants TV Ads to Know What You’ve Already Seen
What happens when streaming ads stop repeating themselves and start adapting to what viewers already know about a brand?
Timothée Chalamet Builds a Dream Soccer Team in Adidas’ World Cup Bet
Behind the celebrity cameos and cinematic storytelling, Adidas’ World Cup campaign reveals how to turn sponsorship into entertainment.