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BUSINESS CREATIVITY

Zara’s Move Into AI Imagery Will Change How Fashion Is Priced and Produced

Zara’s use of AI-generated model imagery signals a structural shift in how fashion will produce, price, and control visual culture.

4 min read

STRATEGY

Dove Finds New Desire in the World of Bridgerton

What happens when a mass beauty brand stops selling soap and starts selling fantasy?

4 min read

SOCIAL MEDIA

Why Social Media Still Holds the Center of Marketing

With 84% of marketers still prioritizing social media over every other channel, new industry data confirms that its dominance is no longer a phase, but a settled reality.

4 min read

STRATEGY

When Everyone Has the Tools, the Best Story Still Wins

If everyone can make anything, the brands that win will be the ones that still know why they are saying it.

4 min read

ADVERTISING BUSINESS

Why Advertisers Now Demand Proof in Commerce Media

Commerce media promised precision, but advertisers are no longer satisfied with dashboards that reward proximity instead of proving causality.

4 min read

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SOCIAL MEDIA

TikTok Comprises Nearly 20% of Social Commerce in 2025. What’s Next?

TikTok Shop is transforming beauty from a category driven by campaigns into one shaped by creators, proof, and frictionless conversion.

4 min read

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CREATIVITY

Valentino’s Zero AI Ad and The Luxury of Saying It Was Made by Humans

Valentino’s new animated fragrance campaign signals a shift in luxury marketing, where real artists and visible authorship become the ultimate status symbol.

4 min read

BUSINESS STRATEGY

Pokémon x Adidas and the Business of Belonging

As Pokémon prepares to mark its 30th anniversary in 2026, its reported collaboration with adidas is shaping up to be more than a nostalgic fashion moment.

3 min read

CREATIVITY TECH

Adobe Joins Forces With ChatGPT, And The Outcome Might Surprise

Adobe’s creative tools just moved into ChatGPT, and the shift could redefine who gets to create, how fast ideas move, and what creativity is worth.

4 min read

STRATEGY

If AI Can Do the Work Faster, What Actually Makes Talent Stand Out?

As artificial intelligence floods agencies with speed and scale, it is human judgment that is becoming the real competitive edge.

3 min read

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TECH

The New Google Al Try-On Feature Only Needs a Selfie

Google has removed one of the biggest frictions in online fashion shopping by turning a selfie into a full-body digital twin.

3 min read

BUSINESS

Nike’s Long Road Back to Just Do It Again

As Nike prepares to report earnings, the real challenge is whether it can reignite consumer and investor excitement and trust.

3 min read