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BUSINESS

Adidas Won the World Cup Final Before a Ball Was Kicked

Spain beat Argentina 1-0. Adidas outfitted both finalists, and the German brand's €1.5 billion tournament was decided long before kickoff.

5 min read

STRATEGY

The Four Smart-Looking Decisions That Slowly Erode Strong Brands

Agility, consumer-centricity, creativity, and financial discipline can each hide a bad strategy. Great brands erode one harmless-looking refresh at a time.

5 min read

STRATEGY TECH

Most Americans Use AI Daily and Still Refuse to Pay for It

AI adoption is near-universal, but 54% of Americans would drop a tool the moment it costs money. Monetization is the real challenge.

3 min read

BUSINESS TECH

OpenAI’s Ad Revenue Forecast Collides With a Far Smaller Market

OpenAI projects $100 billion in ad revenue by 2030. Emarketer caps the entire US chatbot ad market at $5.41 billion.

3 min read

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CREATIVITY

Gap Turns to Hailey Bieber and ’90s Nostalgia to Revive Its Denim Legacy

Gap's Hailey Jean capsule channels '90s denim nostalgia with a star born in 1996. The comeback keeps compounding on culture.

4 min read

BUSINESS

Amazon Becomes the Second Media Giant to Wrap Its 2026 Upfront

Amazon closed upfront talks with year-over-year growth, beating its volume goals. Advertiser demand is consolidating around full-funnel platforms.

3 min read

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SOCIAL MEDIA

Meta’s Muse Image Launch Exposes the Line Between AI Utility and Consent

Meta launched Muse Image with one-tap AI effects and sketch editing, then pulled a tagging feature days later after a backlash over likeness and consent.

4 min read

ADVERTISING

L’Oréal Rewrites Product Placement Inside Amazon’s Legally Blonde Prequel

Prime Video's Legally Blonde prequel embeds brands into plot, ad breaks, and shoppable pages at once. Product placement is becoming full-funnel infrastructure.

4 min read

CREATIVITY

Anthropic Is Selling Trust While Its Rivals Sell Ads

While OpenAI tests ads inside ChatGPT, Anthropic built a campaign from 120,000 public fears about AI. Trust is the new creative battleground.

5 min read

TECH

Publishers Are Ready to Walk Away From Google Search

Cloudflare, USA Today, and Beehiiv are preparing to block Google's crawler. The web's oldest bargain is breaking.

5 min read

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EXPIRED

ADVERTISING

Liquid I.V. Wrote Itself Into Spider-Man’s Next Chapter

The Unilever hydration brand landed a role in Spider-Man's next film. The deal reveals where entertainment marketing is heading.

4 min read

STRATEGY

Sephora’s British Comeback Has Become Its Global Classroom

Sephora left Britain in 2005. Its return, built city by city, is now shaping how the beauty giant expands everywhere else.

5 min read

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