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STRATEGY STYLE

Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe

Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.

3 min read

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STRATEGY STYLE

The Birkin You Couldn’t Win Still Won NYFW

A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”

3 min read

TECH

Google Puts a Tutor in Translate as Duolingo Faces a New Kind of Rival

Google Translate becomes a tutor, challenging Duolingo with AI-driven practice and live conversation features.

3 min read

ADVERTISING STRATEGY

American Giants Are Learning the European Accent

U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.

4 min read

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SOCIAL MEDIA TECH

Kodak Droped a New Camera; Lo-Fi by Design, Not by Accident

Kodak’s Charmera mini camera leans into lo-fi images, bundling ‘80s throwback design.

3 min read

ADVERTISING SOCIAL MEDIA

TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

4 min read

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SOCIAL MEDIA TECH

The First New iPhone Campaign? Dua Lipa, of Course

Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.

3 min read

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FOOD & DRINK

To Win, Pepsi Must Play by Coke’s Rules

Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.

4 min read

ADVERTISING ENTERTAINMENT

Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance

Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.

4 min read

STYLE TECH

Ralph Lauren’s Heritage Becomes a Shoppable Conversation

Ralph Lauren is transforming decades of house codes into a conversational style with the new “Ask Ralph.”

4 min read

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ADVERTISING FOOD & DRINK

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read

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TECH

Apple Chooses Design First and Intelligence Later. Will it be Enough?

A new iPhone silhouette may excite shoppers today, but the real test is whether Apple can ship unmistakable AI progress before rivals turn “phone intelligence” into a default expectation.

4 min read