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CREATIVITY

Why Animation Is Taking Over Brand Storytelling

A closer look at why animation is becoming the defining creative shift in how brands communicate and captivate.

4 min read

STRATEGY

Does Inclusive Marketing Actually Pay Off?

Brands may chase the top 10%, but real growth might be emerging from the overlooked majority.

4 min read

STRATEGY

The Brand Strategy Behind the Nike x Jacquemus Snow Push

Nike and Jacquemus collab aim to reshape winter culture, turning skiwear into a new battleground for luxury, lifestyle, and performance.

4 min read

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BUSINESS

A$AP Rocky Ushers Chanel Into Its New Cultural Era. Why A$AP, Why Now?

Chanel’s newest ambassador is reshaping the brand’s cultural future, and the move is as strategic as it is stylish.

3 min read

BUSINESS

The Black Friday Paradox and the New Rules of Holiday Spending

Shoppers feel financially strained yet surprisingly willing to buy, rewriting the meaning of value in the year’s most crucial retail moment.

4 min read

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STRATEGY

How Zara Used Ski Aesthetics to Win the New Sport-Lifestyle Race

Zara’s new Ski collection shows how a mass-market giant can borrow the emotional power of sport without entering traditional sponsorship territory.

4 min read

ADVERTISING

Why This Year’s Holiday Ads Are Going Traditional

Holiday ads return to tradition as brands chase comfort, nostalgia, and culture, yet the shift is anything but retrograde.

3 min read

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BUSINESS

How Stranger Things Season 5 Built a Multi-Billion Universe Beyond the Screen

Stranger Things ends its final season with a global wave of brand tie-ins that take the show from the screen into stores, menus, and city streets.

5 min read

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SOCIAL MEDIA

Is AI Making Social Media Content More Creative, or More Alike?

AI is expanding creativity while also pushing content into patterns users are starting to notice and question.

4 min read

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STRATEGY

Amazon’s Smartest Holiday Strategy Was Doing Nothing New

Amazon’s choice to re-air last year’s “Joy Ride” holiday ad may seem backward in a novelty-driven season, but it reflects a brand betting on evidence over instinct.

4 min read

BUSINESS

When Asking for Five Stars Costs Brands More Than a Bad Review

Retailers have turned ratings into a currency of trust, but the pressure to secure perfect scores is creating unintended consequences.

4 min read

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CREATIVITY

Bottega and Jenga Prove That Playing With Shapes Goes Beyond Play

Bottega Veneta’s Jenga collab may look playful, but it signals a deeper shift in how brands turn ordinary objects into expressions of their own identity.

4 min read