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STYLE

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout. ...

Jun 19, 2025

3 min read

SPORTS

Jeep Rejoins Juventus in €69 Million Sponsorship Deal

The renewed alliance between Jeep and Juventus reflects a broader strategy at the intersection of sport, brand equity, and sustainable innovation....

Jun 18, 2025

3 min read

FOOD & DRINK

What Happens When The Food Delivery Giant Trades Takeout for Tulips?

What looked like a simple delivery was a bold move in brand storytelling. ...

Jun 16, 2025

3 min read

STYLE

How Labubu Dolls Became a $7,000 Collectible and a Global Marketing Phenomenon

Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force....

Jun 11, 2025

3 min read

SOCIAL MEDIA TECH

As AIs Rise, Brands are Getting Way More Creative in Real World

In 2025, brands will be using artificial intelligence to rethink real-world marketing. ...

Jun 09, 2025

2 min read