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BUSINESS STRATEGY

Miu Miu Sales Surge 450% in Five Years as the Brand Passes €1.5 Billion

The once underestimated Prada Group label has become one of fashion’s fastest-growing brands by capturing the imagination of a new generation of luxury consumers.

Mar 18, 2026

4 min read

BUSINESS

Shein Wants Brands to Use Its Supply Chain. Should They?

As Shein opens its production and logistics network to outside labels, brands must weigh the promise of speed and scale against the risks of joining a powerful competitor’s ecosystem.

Mar 18, 2026

4 min read

STRATEGY

Apple Marks 50 Years With a New Instagram Story

Apple is turning its history into a living narrative for the social media age as it nears its 50th anniversary.

Mar 17, 2026

3 min read

ADVERTISING

Dakota Johnson Joins the Calvin Klein Canon

With Dakota Johnson at its center, Calvin Klein once again proves that celebrity, sensuality, and cultural memory remain among the most powerful forces in fashion advertising.

Mar 16, 2026

4 min read

TECH

Amazon and Perplexity Set the Stage for the AI Shopping Era

Amazon’s legal victory over an AI shopping agent halted one bot, but it also exposed a broader struggle over control of digital commerce’s future interface.

Mar 16, 2026

4 min read

ADVERTISING

IKEA Is Turning the Feeling of Home Into Its Most Powerful Story

With a new emotionally driven campaign, IKEA highlights that the essence of home is not just the furniture, but the emotional comfort of coming back.

Mar 13, 2026

4 min read

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CREATIVITY

Vans Celebrates 60 Years of Authentic With SZA in a New “Off the Wall” Campaign

A new Vans campaign brings together music, skate culture, and creative expression to reinterpret what it means to live “Off the Wall” today.

Mar 12, 2026

3 min read

ADVERTISING CREATIVITY

Ford Turns Formula 1 Into a Storytelling Engine

Ford’s comeback to Formula 1 arrives with a campaign that barely resembles traditional advertising. Instead of relying on speed, celebrity drivers, and high-octane spectacle.

Mar 11, 2026

4 min read

SOCIAL MEDIA

Why Brand Rivalries Are Taking Over Social Media

As social media favors boldness, brands are leveraging rivalry to capture attention, and audiences remain highly engaged.

Mar 11, 2026

4 min read

TECH

How Ad Agencies Turned Vibe Coding Into the New Battle for AI Visibility

As AI assistants redefine how people discover brands, agencies race to build tools for tracking which brands are mentioned—and which fade from view.

Mar 10, 2026

4 min read

BUSINESS

Apple’s $599 Bet on the Next Billion Users

With the iPhone 17e and MacBook Neo, Apple lowers its entry price to broaden its ecosystem’s reach.

Mar 10, 2026

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​