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STYLE

A Premiere Instead of a Runway? Gucci Says Yes

Gucci opened Milan Fashion Week by swapping the runway for a red-carpet movie premiere, unveiling a short film that doubled as the season’s master ad.

3 min read

ADVERTISING TECH

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read

STRATEGY STYLE

A $6 Billion Chill Turns Pop Mart’s Hype Story Into an Execution Test

Pop Mart’s Labubu juggernaut is cooling in mainland China, erasing roughly $6 billion in market value.

3 min read

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EXPIRED

STRATEGY STYLE

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

3 min read

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EXPIRED

ADVERTISING ENTERTAINMENT

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

ADVERTISING ENTERTAINMENT

Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact

AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.

4 min read

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TECH

Meta Glasses Launch Backlash and the Fix Must Beat the Meme

A bold debut wobbled in the spotlight; now Meta has days, not months, to prove these glasses are trustworthy, useful, and socially acceptable.

4 min read

ADVERTISING TECH

The Amazon Gate is Open, and the Rules of the Game Changed

Amazon’s decision to make Amazon Marketing Cloud broadly accessible might come with a structural shift in retail media.

4 min read