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ENTERTAINMENT FOOD & DRINK

McDonald’s Taps into Formula 1 Hype but Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles....

Jul 03, 2025

3 min read

SOCIAL MEDIA TECH

TikTok’s New Influencers Are Not Real But Their Impact Is

The digital marketing is experiencing a profound transformation, with AI-generated avatars now taking center stage on TikTok....

Jul 01, 2025

3 min read

STYLE

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty. ...

Jun 30, 2025

4 min read

TECH

Amid Toy Industry Doubts, Mattel Turns to OpenAI to Change The Game

In an industry-first move, Mattel and OpenAI have announced a sweeping partnership to infuse artificial intelligence into iconic toy lines like Barbie and Hot Wheels. ...

Jun 26, 2025

4 min read

ENTERTAINMENT STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities. ...

Jun 25, 2025

5 min read

STYLE TECH

Meta and Oakley Unveil AI-Powered Smart Glasses for Athletes

Meta is partnering with Oakley to release AI-powered smart glasses for athletes....

Jun 23, 2025

3 min read