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CREATIVITY

Advertising Promotes Its Best Creatives and Stops Teaching Them

Agencies hand their strongest makers a team and no manual. The gap shows up in the work long before it shows up in HR.

Jul 29, 2026

5 min read

TECH

Canva Put Its Marketers in the Room Where the Product Is Built

Canva's marketing team now sits in product roadmap meetings every week. The reason has less to do with AI than with speed.

Jul 28, 2026

5 min read

BUSINESS

The World Cup Handed LA28 a Sales Pitch Brands Cannot Ignore

A record World Cup did more than crown a champion. It reset what brands believe a global sporting event is worth.

Jul 28, 2026

5 min read

CREATIVITY

American Eagle Turned a World Cup Win Into Its Back-to-School Weapon

American Eagle signed Lamine Yamal in January, before he was a champion. Now it's betting speed and subculture beat scale in the fight for Gen Z.

Jul 27, 2026

5 min read

SOCIAL MEDIA

Creators Became the World Cup’s Real Broadcasters

At the 2026 World Cup, creators outpaced traditional media on speed and trust. For brands, that shift rewrites who tells the story and how fast.

Jul 26, 2026

5 min read

STRATEGY

What the World Cup’s Winning Brands Understood That the Rest Missed

Over $10 billion in ad spend collided in six weeks of World Cup coverage. The brands that broke through shared five habits the rest ignored.

Jul 25, 2026

5 min read

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ADVERTISING

A Dentist Ad Beat Every Soccer Spot at the World Cup

The World Cup's most effective ad never mentioned soccer. EDO's ranking of every tournament spot exposes which brands turned attention into intent.

Jul 24, 2026

5 min read

BUSINESS

Omnicom Wins the Uber Media Fight and Plants a Bigger Flag in Brazil

Uber's media review ended where it started, with Omnicom. But the renewal came with a prize that says more about the agency's ambitions than the account.

Jul 23, 2026

5 min read

STRATEGY

The Best World Cup Marketing Was Planned Years Before the Whistle

Marketers at Adweek's Sports Summit argued that reacting fast to live sport is a planning problem, not a creative one.

Jul 22, 2026

5 min read

CREATIVITY

Hinge Made an Ad Campaign With No Artificial Intelligence in It

Hinge's new European campaign was built entirely by hand, from puppets to end cards. In a feed full of synthetic content, that is the product claim.

Jul 22, 2026

5 min read

ADVERTISING

Retailers Want to Be Your Agency Now

Albertsons made a 22-episode series with P&G. Instacart opened a creative studio. Retail media is after a bigger slice of the budget.

Jul 21, 2026

5 min read

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DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

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2026 Social Media Outlook and the $2.5 Trillion Revolution

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Generative AI Growth and Adoption through 2030

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FEB, 2025

How Creator Marketing Should Look Like in 2025​