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FREE READING

EXPIRED

CREATIVITY

Gap Rewrites Robyn’s Dancing on My Own to Sell Denim to Gen Z

Gap's fall denim campaign has Malcolm Todd reworking Robyn's "Dancing on My Own" with "Obsession" star Inde Navarrette. The clearest sign yet its music playbook is working.

5 min read

CREATIVITY

Crocs Hatches a Mascot Named Niles to Anchor Character-Led Storytelling

Crocs turned its logo into Niles, a six-foot mascot with its own micro-series. The move follows Duolingo's owl toward characters that outlast any single product drop.

5 min read

ADVERTISING

Dove Turns Its US Open Return Into a Fan-Style Fashion Play

Dove is back at the US Open as "Official Underarm Sponsor," buying the tournament's fashion culture instead of its tennis. A lesson in sponsoring the story around the event.

5 min read

SOCIAL MEDIA

CeraVe Takes On Gen Z Tanmaxxing With a Sorority Backyard Makeover

CeraVe is answering Gen Z's viral tanmaxxing trend with a four-part social series. The real test is whether entertainment can outsell a generation's desire for a tan.

5 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

Burger King Retook Second Place by Committing to One Idea

Burger King spent years winning trophies and losing customers. Then it stopped trying to be clever, and the sales followed.

4 min read

STRATEGY

Fragmented Measurement Is Undermining Global Campaigns

Brands now run across five or more platforms per campaign. Fewer than half measure them the same way, and the bill is coming due.

5 min read

CREATIVITY

AI Is Finally Making Campaigns That Were Once Impossible

AI has stopped being a stunt. A handful of campaigns now exist only because the technology made the once-impossible producible.

5 min read

STRATEGY TECH

Marketing’s AI Mandate Has Outrun Its Training

Most marketing teams are now told to use AI. Far fewer have been trained on it, and the gap is widest at the top.

5 min read

BUSINESS

Adidas Won the World Cup and Still Missed on Profit

Adidas sold 17 million jerseys and posted record sales off the World Cup. Then its stock fell 16%. The gap between the two is the real story.

5 min read

CREATIVITY

Degree Renames New York’s Sweatiest Subway Stops to Sell Deodorant

New Yorkers already called their stations "Boiler Room" and "Molten Core." Degree made it official, and turned a shared misery into a deodorant ad.

4 min read

SOCIAL MEDIA

Rare Beauty Leans on Selena Gomez’s Community to Scale a Second Fragrance

4 min read

ADVERTISING

Amazon Turns Live Sports Into a $19.8 Billion Advertising Machine

Amazon's ad business hit $19.8 billion last quarter, and live sports is the reason. The pitch to brands is an audience TV can no longer match.

5 min read