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Kendall Jenner Makes the Internet Meme Become the Punchline

A Super Bowl commercial transforms a viral “curse” into a revealing lesson on how cultural relevance is now built by owning the conversation rather than trying to manage it.

4 min read

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Chanel And The Shift From Static Heritage To Cultural Presence

By anchoring its campaign in cultural mythology rather than tradition alone, Chanel repositions fine jewelry as lived identity.

4 min read

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Inside Apple Music’s Plan for Bad Bunny and the Super Bowl

What looks like a halftime show is actually Apple Music’s most sophisticated product strategy yet.

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TikTok Starts Letting Advertisers See What Happens After the Scroll

TikTok’s push toward off-site measurement could reshape how brands evaluate the true business impact of social platforms.

4 min read

STRATEGY

Logos Never Vanished; They Evolved in Tone and Purpose

As minimalism grows, status has shifted from loud global logos to niche insider symbols.

4 min read

SOCIAL MEDIA

Why More Brands Are Turning to Pinterest Instead of Instagram

As attention on Instagram becomes more expensive and increasingly fleeting, a growing number of brands are discovering that Pinterest offers something else.

3 min read

SOCIAL MEDIA

The End of Influencer Marketing as We Know It

Influence is no longer something brands borrow; increasingly, it is something they must patiently build.

4 min read

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TECH

OpenAI Ends the Ad Free Era of ChatGPT to Monetize the Value of Human Intent

As ads enter the world’s most used AI assistant, the boundary between guidance and influence becomes the most valuable territory in digital media.

4 min read

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EXPIRED

STRATEGY

The Real Reason Some Brands Grow Steadily While Others Burn Out

Most brands are not failing because they lack tactics, but because they never decided which discipline should be in control.

4 min read

SOCIAL MEDIA

How TikTok Became the New Operating System for the FIFA World Cup

The 2026 World Cup may be decided on the pitch, but the battle for attention, influence, and fandom is increasingly being shaped inside a single app.

4 min read