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STRATEGY

Dior Serves a Slice of Fantasy That Sells More Than Fashion

Dior’s cake-shaped pop-up in China turns retail into spectacle, revealing how luxury is redesigning its approach to capturing attention and stoking desire.

3 min read

ADVERTISING

L’Oréal Just Signed Formula 1 Driver Charles Leclerc as Their Global Brand Ambassador

As Formula 1 expands its cultural influence, Charles Leclerc’s move into beauty signals a more fluid and contemporary vision of masculinity.

3 min read

STRATEGY

New Balance Builds a House Where Running Becomes Culture

Inside a London townhouse, New Balance is redefining what it means to market performance by turning runners into participants of the brand itself

4 min read

ADVERTISING CREATIVITY

In a World Tired of Perfection, Apple Shows Its Real Work

By revealing how its latest campaign was made, Apple reframes creativity as proof in a landscape increasingly shaped by artificial perfection.

3 min read

STRATEGY

Adidas Releases Dog Jerseys for the World Cup Stage

As the road to the FIFA World Cup 2026 unfolds, adidas expands the meaning of fandom, transforming even pets into participants in football’s global stage.

3 min read

STRATEGY

Perfecting the Art of Pre-Marketing

Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode.

3 min read

FREE READING

EXPIRED

ADVERTISING

Brands Strut Into The Devil Wears Prada 2 Universe

With Diet Coke, L'Oréal, Samsung, and Starbucks stepping into the spotlight, The Devil Wears Prada 2 turns its return into a full-scale brand showcase.

4 min read

TECH

Gucci is Set to launch AI Smart Glasses With Google in 2027

Gucci’s partnership with Google to develop AI-powered smart glasses marks a shift in how luxury is defined.

3 min read

STRATEGY

The Store Strikes Back as Retailers Are Succeeding by Ignoring the Internet

Across cities from Brooklyn to Berlin, a deliberate shift is unfolding as independent retailers turn away from e-commerce.

4 min read

FREE READING

EXPIRED

BUSINESS

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

4 min read

BUSINESS

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

3 min read