Adidas Won the World Cup and Lost the Market
Adidas sold four times more jerseys than in Qatar and still watched its stock post the worst day in company history.
La-Z-Boy Stitched Itself Into Football Season
La-Z-Boy is not sponsoring football. It built a campaign out of a superstition fans already practice.
Musk Dropped the Ad Boycott Lawsuit After It Already Worked
X walked away from the case. GARM is still closed, the FTC is still investigating, and brand safety is now a solo decision.
The Industry Still Can’t Say the Word Influencer
Creator marketing outgrew its own vocabulary. The stigma is now a budgeting problem rather than a branding one.
Brands Have Found a Use for Their Worst Reviews
Béis turned its harshest reviews into a relaunch. The tactic only works for brands willing to actually change the product.
Unilever Spent Its Way Back to Growth
Unilever’s best volume quarter since 2010 followed a decision to push marketing back to 16% of turnover. The market repriced the stock within hours.
Advertising Promotes Its Best Creatives and Stops Teaching Them
Agencies hand their strongest makers a team and no manual. The gap shows up in the work long before it shows up in HR.
Coca-Cola Changed a Font and Found Out Who Owns the Brand
Coke updated its identity and the internet saw cigarettes. The reaction says more about ownership than about typography.
Canva Put Its Marketers in the Room Where the Product Is Built
Canva’s marketing team now sits in product roadmap meetings every week. The reason has less to do with AI than with speed.
The World Cup Handed LA28 a Sales Pitch Brands Cannot Ignore
A record World Cup did more than crown a champion. It reset what brands believe a global sporting event is worth.
American Eagle Turned a World Cup Win Into Its Back-to-School Weapon
American Eagle signed Lamine Yamal in January, before he was a champion. Now it’s betting speed and subculture beat scale in the fight for Gen Z.
Creators Became the World Cup’s Real Broadcasters
At the 2026 World Cup, creators outpaced traditional media on speed and trust. For brands, that shift rewrites who tells the story and how fast.