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ADVERTISING

Why Old-School Celebrity Campaigns Are Making a Resounding Comeback

Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.

5 min read

ADVERTISING TECH

Agencies Must Evolve or Fade Away as Tech Giants Reshap Advertising

As tech giants like Meta, Google, and Amazon invest heavily in AI-driven advertising tools, traditional ad agencies face unprecedented challenges.

3 min read

ADVERTISING TECH

Everything You Need to Know About Google’s Bold AI Moves in 2025

At Google I/O 2025, AI took center stage, offering brands new tools to connect, create, and compete in the next wave of digital marketing.

3 min read

ADVERTISING TECH

Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk

The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition.

3 min read

ADVERTISING TECH

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition.

3 min read

ADVERTISING TECH

Meta Reports $42 Billion in Sales as AI Spending and Ad Surge Signal Strength

Meta Platforms defied economic and political headwinds in Q1 2025 with $42.3 billion in revenue and a 16% sales surge. But beyond the numbers, the tech giant is navigating regulatory firestorms, tariff turbulence, and a strategic pivot toward artificial intelligence that could redefine its future.

4 min read

ADVERTISING TECH

Regulatory Crackdowns and Market Forces Signal a Shift in Digital Advertising Dominance

As Google and Meta face unprecedented antitrust challenges and economic pressures mount, the digital advertising landscape stands on the brink of transformation. For brands across industries, the era of easy targeting is ending—ushering in a new age where diversification, first-party data, and strategic agility will define success.

4 min read

ADVERTISING TECH

Amazon Boost Ad Spending in Elon Musk’s X: A Calculated Risk or a Smart Bet?

After scaling back due to content moderation concerns, Amazon started ramping up its ad spending on X, Elon Musk’s rebranded Twitter. This decision signals a turning point for Amazon’s marketing strategy and X’s advertising recovery.

3 min read

ADVERTISING TECH

Creativity Faces Technology as AI Redefines Advertising

The ad industry transforms as AI and data take center stage, challenging brands to balance innovation with creativity while adapting to a data-centric future.

ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion.

ADVERTISING SOCIAL MEDIA

TikTok is Integrating Virtual Try-Ons to Enhance the Purchase Journey

TikTok's new AR Interactive Product Ads offer users a virtual try-on experience, bridging the gap between online and in-store shopping.

ADVERTISING SOCIAL MEDIA

Exploring the Impact of The Newest Meta’s AI Tools

Meta's AI tools are transforming digital marketing with advanced content creation and real-time analytics, yet balancing automation with authenticity remains essential to connect meaningfully with audiences.