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Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

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TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

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The First New iPhone Campaign? Dua Lipa, of Course

Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.

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Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read

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Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

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Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

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Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

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How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

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Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.

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Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

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Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

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How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read