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ADVERTISING STRATEGY

Chobani’s World Cup Play Ignores the Stars and Finds the Story

While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible

May 29, 2026

4 min read

ADVERTISING

Etsy’s New Campaign Asks What You Do With 26,823 Days

As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.

May 28, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nike’s World Cup Strategy Reveals How Sports Marketing Is Changing

How the world's biggest sportswear brand abandoned its own advertising legacy — and what it reveals about the future of sports marketing.

May 26, 2026

6 min read

ADVERTISING TECH

What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying

As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.

May 22, 2026

5 min read

ADVERTISING BUSINESS

Netflix Tells Advertisers It Can Compete With Anyone

With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.

May 18, 2026

5 min read

ADVERTISING TECH

TikTok Wants to Become the Operating System for AI Advertising

TikTok allowing autonomous AI agents into its ad system could soon shift marketers from running campaigns to managing the machines behind them.

May 15, 2026

4 min read

ADVERTISING SOCIAL MEDIA

YouTube’s Brandcast Puts Creator Trust at the Center of Advertising

With audiences growing tired of creators and social media splitting their focus, YouTube says that lasting trust in creators, not just quick viral hits, will shape the future of advertising.

May 14, 2026

4 min read

ADVERTISING STRATEGY

How Dove Turned a Soccer Anthem Into a Skincare Ritual

What happens when one of football’s most emotional traditions becomes the unexpected gateway for a skincare brand to earn cultural relevance?

May 13, 2026

4 min read

ADVERTISING TECH

Amazon Wants TV Ads to Know What You’ve Already Seen

What happens when streaming ads stop repeating themselves and start adapting to what viewers already know about a brand?

May 12, 2026

4 min read

ADVERTISING SOCIAL MEDIA

X Bets on AI to Win Back Advertisers, But Is It Working?

After years of advertiser pullback, X is rebuilding its ad engine around AI to restore performance and credibility.

May 11, 2026

3 min read

ADVERTISING TECH

OpenAI Begins Sharing User Data With Advertisers

As OpenAI formalizes data-sharing with advertisers, the line between helpful AI and monetized influence blurs.

May 05, 2026

3 min read

ADVERTISING

Budweiser’s World Cup Campaign Bottles the Feeling of the World Cup

As the World Cup returns, Budweiser reframes fandom as an emotional ritual rather than a sporting moment.

May 04, 2026

3 min read

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