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Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

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ADVERTISING CREATIVITY

Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games

In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.

5 min read

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Advertisers Press Tech Giants for Ad Sales Clarity

Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.

4 min read

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Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

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Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

4 min read

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Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

ADVERTISING TECH

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

3 min read

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Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read

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Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

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TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

4 min read

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The First New iPhone Campaign? Dua Lipa, of Course

Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.

3 min read

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Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read