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BUSINESS

Cartier Is Becoming the Watch Gen Z Actually Wants

Rolex remains the giant of Swiss watches, but Cartier is rewriting what status looks like for a younger generation of luxury consumers.

May 20, 2026

4 min read

ADVERTISING BUSINESS

Netflix Tells Advertisers It Can Compete With Anyone

With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.

May 18, 2026

5 min read

BUSINESS STRATEGY

Coca-Cola Keeps Winning While Marketing Looks Somewhere Else

What if the most effective marketing strategy in the world is also the one the industry finds too boring to celebrate?

May 14, 2026

5 min read

BUSINESS

The World Cup Isn’t the Sure Bet Brands Once Knew

The World Cup continues to command extraordinary global attention, yet early signals suggest that this attention may not be translating into the kind of spending brands have long taken for granted.

May 08, 2026

5 min read

BUSINESS

Hershey Leans on Agentic AI to Redefine $2B in Marketing Investment

As AI transforms slow-moving analytics into a continuous decision engine, Hershey is reshaping how billions in marketing dollars are deployed.

May 06, 2026

4 min read

FREE READING

EXPIRED

BUSINESS

When It Comes To AI Adoption, Fear Is a Big Factor For Marketers

As AI accelerates, marketers find themselves caught between the urgency to adopt and the fear of becoming obsolete.

May 04, 2026

4 min read

FREE READING

EXPIRED

BUSINESS

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

Apr 23, 2026

4 min read

BUSINESS

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

Apr 22, 2026

3 min read

BUSINESS

The Brands Winning the Moment and Losing the Meaning

Gap’s comeback has driven record profits and cultural dominance, yet a closer reading of the data reveals a growing imbalance between attention and authority

Apr 21, 2026

4 min read

BUSINESS

Chanel Named Pedro Pascal as Its New Ambassador, and it’s Dividing Luxury Fans

Chanel’s appointment of Pedro Pascal signals a decisive shift in luxury’s identity, moving away from polished perfection toward cultural relevance and emotional connection.

Apr 20, 2026

4 min read

BUSINESS

Levi’s Found Growth Where Most Legacy Brands Get Stuck

A surge in demand for baggy denim is revealing how Levi’s might be reshaping its business for a new generation.

Apr 15, 2026

4 min read

FREE READING

EXPIRED

BUSINESS

What the Netflix–Warner Music Deal Really Means for Artists and Brands

A streaming partnership signals a deeper shift in how music, storytelling, and brand influence now intersect.

Apr 09, 2026

4 min read

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DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

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Generative AI Growth and Adoption through 2030

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