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ADVERTISING BUSINESS

Did Coca-Cola’s AI-powered Holiday Ad Capture The Magic, or Did it Miss the Mark?

Coca-Cola’s decision to integrate AI into its beloved holiday campaign sparked both admiration and controversy.

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BUSINESS

What Happens When a Billion-Dollar Brand Trades Hype for Shelves?

Rhode’s $1B pivot from drops to retail reveals what happens when exclusivity meets accessibility.

3 min read

BUSINESS TECH

Would You Let AI Shop for You?

A new generation of AI shopping agents promises to turn browsing into buying, blending personalization, automation, and convenience in a single click.

4 min read

BUSINESS STRATEGY

CeraVe and the NBA Show the Unexpected Advantage of Mixing Markets

What seems like an unusual pairing between skincare and sport reveals a deeper understanding of culture, audience, and authenticity.

4 min read

BUSINESS

WBD Weighs a Sale as Hollywood’s Next Big Merger Test

A crown-jewel studio is in play, and Hollywood is about to find out how much scale is really worth.

4 min read

BUSINESS

How Wellness Shifted from Being a Vibe to Real a Brand Opportunity

Wellness is shifting from slogans to science and opening a new lane for brand growth.

5 min read

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BUSINESS

Why Paramount Spent $150 Million to Buy a $20 Million Idea

Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.

4 min read

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BUSINESS

Pets in Track Suits is a Fad or the Next Billion-Dollar Lifestyle Category?

Adidas is doubling down on China’s fast-growing “pet economy” with a Fall petwear line that mirrors its Originals features.

3 min read

BUSINESS STRATEGY

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

BUSINESS

A $6 Billion Chill Turns Pop Mart’s Hype Story Into an Execution Test

Pop Mart’s Labubu juggernaut is cooling in mainland China, erasing roughly $6 billion in market value.

3 min read

BUSINESS

Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact

AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.

4 min read

BUSINESS TECH

The Amazon Gate is Open, and the Rules of the Game Changed

Amazon’s decision to make Amazon Marketing Cloud broadly accessible might come with a structural shift in retail media.

4 min read