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ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

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ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

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SOCIAL MEDIA TECH

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

3 min read

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SOCIAL MEDIA

Who’s Running the Market Now? Runners.

The new running boom is rewriting how sports brands plan drops, spend media, and build community

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read

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SOCIAL MEDIA TECH

Kodak Droped a New Camera; Lo-Fi by Design, Not by Accident

Kodak’s Charmera mini camera leans into lo-fi images, bundling ‘80s throwback design.

3 min read

ADVERTISING SOCIAL MEDIA

TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

4 min read

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The First New iPhone Campaign? Dua Lipa, of Course

Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.

3 min read

CREATIVITY SOCIAL MEDIA

Doja Cat’s Lipstick Bite Puts MAC on Every Feed

A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.

3 min read

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ADVERTISING SOCIAL MEDIA

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

3 min read