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SOCIAL MEDIA

When Memes Become Words, Social Media Becomes the Teacher

The Cambridge Dictionary has officially added viral slang like “skibidi” and “delulu,” marking the moment internet culture crossed into the English lexicon.

Aug 19, 2025

2 min read

SOCIAL MEDIA STYLE

Quiet Luxury Falls as Rich Italian Wives’ Aesthetic Takes Over

Minimalism’s reign is waning as a new wave of bold, vibrant glamour storms beaches and boulevards boosted by a new social media aesthetic.

Aug 18, 2025

3 min read

SOCIAL MEDIA TECH

Instagram Wants to Change the Way You Scroll. Should You Follow ?

A wave of new features is turning Instagram into both a creator’s workshop and a social engine, blurring the line between opportunity and control.

Aug 16, 2025

3 min read

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SOCIAL MEDIA TECH

YouTube Won’t Pay for AI Content. What Comes Next?

As AI tools proliferate, YouTube’s move could reshape how creators approach originality and monetization.

Jul 23, 2025

3 min read

SOCIAL MEDIA TECH

TikTok Is Splitting and the US Is Getting a Whole New App

The social media landscape is no stranger to seismic shifts, yet the impending launch of a distinct US version of TikTok represents a monumental pivot for marketers.

Jul 15, 2025

3 min read

SOCIAL MEDIA TECH

TikTok’s New Influencers Are Not Real But Their Impact Is

The digital marketing is experiencing a profound transformation, with AI-generated avatars now taking center stage on TikTok.

Jul 01, 2025

3 min read

SOCIAL MEDIA TECH

As AIs Rise, Brands are Getting Way More Creative in Real World

In 2025, brands will be using artificial intelligence to rethink real-world marketing.

Jun 09, 2025

2 min read

SOCIAL MEDIA TECH

TikTok Faces EU Crackdown Over Hidden Ad Practices

The EU is challenging TikTok over ad transparency violations, a case that could reshape how tech giants disclose ads in Europe.

Jun 04, 2025

3 min read

SOCIAL MEDIA

Brands Bet Big on Celebrities—But Are the Returns as Flashy as the Faces?

Zendaya, Rosé and Bad Bunny are driving sneaker sellouts, surging quarterly growth, and millions in media value. But here’s what’s really going on behind these high-profile partnerships—and why some work while others quietly flop.

May 05, 2025

3 min read

SOCIAL MEDIA

From “Made in China” to “Exposed by China”. Let the Trade War Begins

With Chinese manufacturers claiming to expose the truth behind iconic brands, the industry faces a new reckoning—not just over where goods are made but also over what luxury means in the age of social media-fueled disruption.

Apr 21, 2025

4 min read

SOCIAL MEDIA TECH

TikTok Shop Emerges as Key Beauty Player Amid Regulatory Uncertainty

TikTok Shop has reshaped beauty e-commerce with influencer-led campaigns and viral commerce, driving a “halo effect” across retail channels. But with a looming U.S. regulatory crackdown, brands must decide: double down or diversify?

Apr 17, 2025

3 min read

SOCIAL MEDIA

Influencers Are Back in Business and This Time It’s Personal

In 2025, influencer-founded brands are making a calculated return—not as fleeting celebrity ventures but as credible, consumer-driven businesses. Armed with strategic insight and professional infrastructure, today’s creators are reshaping the market by fusing authenticity with long-term vision.

Apr 16, 2025

4 min read

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​