Join our Membership for all the top news, analysis and insights. Start your 7-day trial for free.

SOCIAL MEDIA

The World’s First Big Test of a Teen Social Media Ban is Here

A bold national ban on under-16 social media access puts platforms, parents, and teens on a collision course with the future of digital childhood.

4 min read

SOCIAL MEDIA

McDonald’s Brings Back the Grinch to Win the Season With Nostalgia. Is it Working?

As brands chase novelty, McDonald’s leans on a holiday classic to prove that nostalgia still shapes the most powerful conversations online.

3 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Is AI Making Social Media Content More Creative, or More Alike?

AI is expanding creativity while also pushing content into patterns users are starting to notice and question.

4 min read

FREE READING

EXPIRED

CREATIVITY SOCIAL MEDIA

If You Love Creative Marketing, Rains Is the Brand to Watch

While most fashion brands chase the latest digital trick, Rains is quietly building a rainy-day media universe from games, sticker books, and puzzle magazines.

4 min read

CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Instagram Turns Stories into an AI Studio

Instagram is folding generative AI directly into the Stories camera, letting anyone clean, restyle, or transform their visuals in seconds.

4 min read

FREE READING

EXPIRED

ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

FREE READING

EXPIRED

ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

FREE READING

EXPIRED

SOCIAL MEDIA TECH

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

3 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Who’s Running the Market Now? Runners.

The new running boom is rewriting how sports brands plan drops, spend media, and build community

3 min read