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STRATEGY

Brands Are Breaking the Discount Habit Before It Breaks Them

Constant discounts train customers to wait for the next price cut, eroding margins and brand value. A new playbook trades price for play, status, and belonging.

Jul 13, 2026

5 min read

CREATIVITY

Fashion Campaigns Retreat Into Nostalgia as Consumers Tire of AI

This summer's fashion campaigns sell memory instead of novelty. The reason has less to do with the past than with what audiences no longer trust.

Jul 12, 2026

4 min read

ADVERTISING

Advertising Now Surrounds Every World Cup Match From Airport to Stadium

A single World Cup match sells attention from the airport to the merch stand. The hardest part is proving any of it worked.

Jul 11, 2026

5 min read

SOCIAL MEDIA

Creators Turn ChatGPT Recommendations Into Brand Deals

Brand inquiries are climbing for creators who never pitched a single company. The middleman isn't an agency anymore.

Jul 10, 2026

5 min read

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EXPIRED

BUSINESS STRATEGY

Nike Wants Its World Cup Momentum to Outlast the Tournament

Nike's World Cup film crossed 1.5 billion views in a week. Whether that reach becomes revenue is the question its turnaround now rests on.

Jul 10, 2026

6 min read

STRATEGY

Brands Are Discounting Away a Fifth of Their Revenue for Forgettable Results

Nearly a third of shoppers can't recall a single promotion they've received. New research says the fix isn't a bigger discount.

Jul 09, 2026

4 min read

BUSINESS

The Bear Gave Disney a Template for Selling Out Its Other Shows

The Bear sold out sponsorships for a fifth straight season. Its bigger legacy for Disney is what it did to advertiser behavior everywhere else.

Jul 08, 2026

4 min read

TECH

Profound Puts an Always-On Agent in Charge of the Marketing Loop

Profound's new agent Aim turns AI-search signals into finished work. The catch marketers are watching is who stays in control.

Jul 08, 2026

5 min read

FREE READING

EXPIRED

CREATIVITY

Hyundai Sends a Humanoid Robot Onto the World Cup Pitch at Halftime

Hyundai skipped the usual sponsor spot. It put a Boston Dynamics robot on the field at the World Cup and let the machine do the talking.

Jul 07, 2026

4 min read

ADVERTISING

LiveRamp Courts Executives on Netflix as Publicis Deal Tests Its Neutrality

LiveRamp is spending five months on Netflix selling marketers on trust. The timing, weeks after a $2.2 billion Publicis deal, is doing a lot of work.

Jul 07, 2026

4 min read

ADVERTISING

Retail Media Grew Up Faster Than Anyone Could Measure It

Retail media has matured into a $150 billion global business. Its accountability infrastructure has not, and the gap between what networks promise and what brands can verify is the channel's defining problem.

Jul 06, 2026

3 min read

CREATIVITY

Spotify Turned Fan Loyalty Into a Ticket — and Made an Animated Ad Worth Talking About

The scalping problem has existed as long as concert tickets have. Spotify's answer is a first-party data system that identifies genuine fans and holds their seats before the general sale opens.

Jul 05, 2026

3 min read

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