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STRATEGY

If You’re Still Planning for Google, You’re Already Behind

As AI becomes the first and last stop for discovery, brands must learn how to be trusted by systems, not just found by users.

3 min read

SOCIAL MEDIA

The World’s First Big Test of a Teen Social Media Ban is Here

A bold national ban on under-16 social media access puts platforms, parents, and teens on a collision course with the future of digital childhood.

4 min read

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BUSINESS

When Your Best Seller Starts Owning You, What Comes Next?

Sol de Janeiro is proving that growth is easy compared to controlling what people remember you for.

4 min read

TECH

Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora 

By bringing its characters into OpenAI’s Sora, Disney signals that the future of entertainment may be co-created rather than just consumed.

4 min read

ADVERTISING TECH

Google Tells Advertisers It Will Bring Ads to Gemini in 2026

As Google weighs how to monetize AI without alienating users, it suggests that Gemini could become the company’s most consequential ad surface yet.

3 min read

STRATEGY

Why Subtlety Should Be Treated as a Strategy in Today’s World

Brands are discovering that in a world of overwhelming noise, the softest signals often resonate the longest.

3 min read

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EXPIRED

TECH

Levi’s AI Reinvention Suggests a Future Where Everything Adapts in Real Time

Levi’s is making one of the most consequential AI pivots in modern retail, rewiring its operations around intelligent agents that see across the entire business and act on live data.

3 min read

BUSINESS

How Zootopia Sequel Triggered One of the Biggest Openings in Film History

By uniting markets, merchandising, cultural strategy, and social-native storytelling, Disney transformed familiar characters into an international force.

4 min read

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EXPIRED

CREATIVITY

Pantone’s Choice of a Soft White for 2026 Signals a Shift in Brand Design

As visual culture grows noisier and consumers crave psychological space, Cloud Dancer offers both a blank canvas and a strategic tool.

3 min read

STRATEGY

Why Brands Are Chasing Sports Fans and How They Are Doing It

As sports evolve into the most powerful cultural arena of 2025, brands raced to turn team devotion into brand devotion.

4 min read

SOCIAL MEDIA

McDonald’s Brings Back the Grinch to Win the Season With Nostalgia. Is it Working?

As brands chase novelty, McDonald’s leans on a holiday classic to prove that nostalgia still shapes the most powerful conversations online.

3 min read

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EXPIRED

CREATIVITY

Starbucks Turns Holiday Loyalty Into a Game Customers Actually Want to Play

As brands chase attention in increasingly crowded feeds, Starbucks shows how creative gamification can convert seasonal sentiment into daily engagement and cultural buzz.

4 min read