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SOCIAL MEDIA STYLE

Doja Cat’s Lipstick Bite Puts MAC on Every Feed

A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.

3 min read

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ENTERTAINMENT SPORTS

At the US Open, Brands Play for Relevance. Who Won This Game?

AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.

4 min read

STRATEGY TECH

Amazon Ends the “Borrowed Prime” Era

Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.

3 min read

STYLE

What Went Wrong at Lululemon

Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.

3 min read

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ADVERTISING STYLE

Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

3 min read

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ENTERTAINMENT TECH

Switch 2 Proves Nintendo Still Owns the Game

Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.

3 min read

STRATEGY TECH

Zuckerberg Is Betting Big on Going Small

Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.

4 min read

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ADVERTISING STYLE

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

3 min read

STRATEGY STYLE

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

FOOD & DRINK STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

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ADVERTISING ENTERTAINMENT

Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

ENTERTAINMENT SPORTS

Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read