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BUSINESS

What CMOs Should Know About GenZ

Gen Z is redefining what it means to trust, work, and buy, and CMOs who fail to adapt risk losing the next decade.

5 min read

FREE READING

EXPIRED

TECH

Gemini 3 Sets a New Era of Improved Working Flow

Google’s most advanced model yet signals a turning point for how people learn, build, and interact with technology.

4 min read

BUSINESS

Balenciaga Makes the Football Field Its New Runway, and Here’s Why

Balenciaga’s new Football Series reimagines jerseys, padding, and game-day iconography as a full-fledged couture universe.

4 min read

STRATEGY

Hermès Marks A Turning Point In How Premium Brands Talk To Audiences

Hermès tapped Jacquemus filmmaker Scottie Cameron for three new ads, signalling a shift toward a warmer, more playful kind of luxury.

4 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

The Future of Media Is Being Built on YouTube, and Here’s Why

What if the next great media empire doesn’t launch with a homepage, but with a YouTube channel?

4 min read

CREATIVITY TECH

Adobe Moves to Rewrite How Creative Work Gets Made

Adobe is redefining creativity with an AI-powered system that unifies apps for fast, scalable, brand-consistent production.

4 min read

ADVERTISING

Why Streaming Should Be Your Next Big Move in Advertising

As streaming overtakes linear in viewing time and cultural influence, a new media hierarchy is emerging, where reach, performance, and commerce converge inside the living room.

3 min read

TECH

Profound’s Latest Tool Allows Retailers to See How AI Recommends Their Products

As AI assistants like ChatGPT and Perplexity become shopping companions, a hidden layer of commerce emerges. Profound’s new tool exposes how AI assistants decide which products shoppers see.

4 min read

STRATEGY

Human Hands, Machine Speed and The New Era of Content Creation

A human-driven, AI-assisted playbook might redefine creativity, discovery, and trust in the next era of content, and here's how.

2 min read

FREE READING

EXPIRED

ADVERTISING

Heinz Just Proves Less Can Do More in Creative Advertising

Heinz turned tomato stems into tiny athletes to ride China’s National Games, translating a decades-old product truth into a design-led system that lives in social feeds and store aisles.

3 min read

STRATEGY

Gen Z is Loyal to the Trend, Not the Logo. How to Keep Up With The Hype Cycle?

Gen Z is trading decade-long allegiances for viral products, and brands have a short window to turn the buzz into a relationship.

3 min read

BUSINESS

Switch 2 Turns Nintendo’s Upgrade Wave Into A New Record

Nintendo’s Switch 2 is breaking sales records thanks to fiercely loyal fans. Now the company must prove it can turn an upgrade rush into lasting momentum.

5 min read