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BUSINESS STRATEGY

Coca-Cola Keeps Winning While Marketing Looks Somewhere Else

What if the most effective marketing strategy in the world is also the one the industry finds too boring to celebrate?

May 14, 2026

5 min read

ADVERTISING SOCIAL MEDIA

YouTube’s Brandcast Puts Creator Trust at the Center of Advertising

With audiences growing tired of creators and social media splitting their focus, YouTube says that lasting trust in creators, not just quick viral hits, will shape the future of advertising.

May 14, 2026

4 min read

SOCIAL MEDIA

The Social Media Metrics That Matter Are the Ones Brands Rarely Track

The race for likes and views may be making brands more visible, but not necessarily more valuable.

May 13, 2026

4 min read

ADVERTISING STRATEGY

How Dove Turned a Soccer Anthem Into a Skincare Ritual

What happens when one of football’s most emotional traditions becomes the unexpected gateway for a skincare brand to earn cultural relevance?

May 13, 2026

4 min read

ADVERTISING TECH

Amazon Wants TV Ads to Know What You’ve Already Seen

What happens when streaming ads stop repeating themselves and start adapting to what viewers already know about a brand?

May 12, 2026

4 min read

FREE READING

EXPIRED

CREATIVITY

Timothée Chalamet Builds a Dream Soccer Team in Adidas’ World Cup Bet

Behind the celebrity cameos and cinematic storytelling, Adidas’ World Cup campaign reveals how to turn sponsorship into entertainment.

May 12, 2026

5 min read

ADVERTISING SOCIAL MEDIA

X Bets on AI to Win Back Advertisers, But Is It Working?

After years of advertiser pullback, X is rebuilding its ad engine around AI to restore performance and credibility.

May 11, 2026

3 min read

STRATEGY

Streaming Didn’t Kill Appointment TV, It Rebuilt It

In a landscape defined by infinite choice, audiences are rediscovering the power of watching together, this time by design rather than default.

May 11, 2026

4 min read

BUSINESS

The World Cup Isn’t the Sure Bet Brands Once Knew

The World Cup continues to command extraordinary global attention, yet early signals suggest that this attention may not be translating into the kind of spending brands have long taken for granted.

May 08, 2026

5 min read

FREE READING

EXPIRED

STRATEGY

How Mall Brands Won Big at Met Gala

Gap and Zara’s arrival on the Met Gala carpet reflected an industry in transition, where cultural visibility and celebrity influence increasingly rival heritage and exclusivity.

May 07, 2026

5 min read

SOCIAL MEDIA

Not All Creators Convert. Here’s How to Find Those That Do.

New tools make it easier to track who is truly driving purchases, and brands are discovering that influence and conversion rarely move in tandem.

May 07, 2026

4 min read

BUSINESS

Hershey Leans on Agentic AI to Redefine $2B in Marketing Investment

As AI transforms slow-moving analytics into a continuous decision engine, Hershey is reshaping how billions in marketing dollars are deployed.

May 06, 2026

4 min read

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DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

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Generative AI Growth and Adoption through 2030

MAR, 2025

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FEB, 2025

How Creator Marketing Should Look Like in 2025​