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ADVERTISING

Why Precision Beats Performance in the Age of AI-driven Advertising

As AI reshapes the rules of digital media, marketers are discovering that sharper objectives and cleaner data now outweigh the promise of raw performance.

4 min read

STRATEGY

Polaroid Turns the Real-Versus-AI Debate Into a Winning Strategy

Polaroid’s bold stance on authenticity challenges AI-driven culture and reveals why the real still holds commercial power.

4 min read

FREE READING

EXPIRED

CREATIVITY STRATEGY

First, It Was Bottega Building Jenga, And Now We Have Miu Miu Playing Uno

What happens when Miu Miu transforms a childhood classic into a €450 status symbol? More than you’d expect.

4 min read

STRATEGY

Why There Are So Many Influencer Collaborations Right Now

Influencer collaborations are flooding the marketplace as brands chase cultural relevance and faster growth.

3 min read

BUSINESS

When Fandom Turns Into the Most Powerful Force in Marketing

Sports and gaming have evolved into the infrastructure of belonging, where fandom shapes identity, loyalty and influence.

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

How Woodland Filmmakers Reinvent Apple’s Holiday Magic

Apple’s forest misfits may have just delivered the most charming and strategic holiday ad of the year.

3 min read

STRATEGY

World-Building Becomes the New Battleground for Brand Loyalty

As attention splinters and branding loses impact, world-building is emerging as a powerful way to build deeper loyalty.

4 min read

CREATIVITY

How Adidas and Arte Built a New Cultural Lens for Football Style

A collaboration grounded in real football culture challenges how global sportswear brands define authenticity.

3 min read

FREE READING

EXPIRED

BUSINESS

Puma’s Wake-Up Call Signals What Every Brand Must Learn Next

Puma’s turbulent crossroads exposes the strategic warnings every modern brand should take seriously.

4 min read

ADVERTISING

Lessons From Disney’s Doodle Revival of Brand Magic

Disney’s talkative doodle rekindles the studio’s storytelling power and hints at a new era of brand clarity.

3 min read

BUSINESS

What Makes SKIMS and The North Face a Powerful Duo in the Ski Market

SKIMS and The North Face return with a second winter capsule that signals something bigger than a fashionable drop.

4 min read