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BUSINESS

Starbucks Bear Cup Tests How Far Brands Can Push Scarcity

A $30 Starbucks bear cup has sparked fights, fan outrage, and a booming resale market, testing how far customers will go for holiday hype.

5 min read

ADVERTISING TECH

AI’s Role in Shaping the Future of Ad Spending

AI technology is fueling an unprecedented surge in U.S. ad spending, as tech giants like Google, Meta, and Amazon dominate the digital ad space.

5 min read

FREE READING

EXPIRED

ADVERTISING BUSINESS

Did Coca-Cola’s AI-powered Holiday Ad Capture The Magic, or Did it Miss the Mark?

Coca-Cola’s decision to integrate AI into its beloved holiday campaign sparked both admiration and controversy.

CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

ADVERTISING

As Instagram Ads Get Smarter, Brands Should Rethink Customer Acquisition

With Meta’s ad tools getting cheaper, faster, and powered by AI, the brands that will win are those reimagining what makes people stop, scroll, and buy.

4 min read

FREE READING

EXPIRED

CREATIVITY

Diesel Elevates Urban Love Into a Creative Statement

What happens when a fashion brand stages a rooftop kiss to re-frame intimacy and rebellion?

3 min read

STRATEGY

How Dogs Became Louis Vuitton’s New Emotional Language

Inside Louis Vuitton’s spring campaign that turned man’s best friend into luxury’s most powerful storytelling tool.

4 min read

ADVERTISING

Inside Amazon’s $15.7 Billion Ad Surge

As Amazon’s ad business surges 22% to $15.7 billion, it’s quietly becoming the company’s most powerful, and overlooked, profit engine.

4 min read

FREE READING

EXPIRED

BUSINESS

What Happens When a Billion-Dollar Brand Trades Hype for Shelves?

Rhode’s $1B pivot from drops to retail reveals what happens when exclusivity meets accessibility.

3 min read

BUSINESS TECH

Would You Let AI Shop for You?

A new generation of AI shopping agents promises to turn browsing into buying, blending personalization, automation, and convenience in a single click.

4 min read

BUSINESS STRATEGY

CeraVe and the NBA Show the Unexpected Advantage of Mixing Markets

What seems like an unusual pairing between skincare and sport reveals a deeper understanding of culture, audience, and authenticity.

4 min read