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SPORTS

How Brands Turned the F1 Miami Grand Prix Into a Marketing Engine

The 2025 Miami Grand Prix showcased how global brands blend marketing, culture, and commerce, making F1 a prime stage for immersive storytelling....

May 22, 2025

4 min read

TECH

Stretching the Brand or Growing Up? Airbnb Wants to Be More Than a Stay

Airbnb redefined itself by entering lifestyle services, aiming to become a daily-use cultural brand....

May 21, 2025

4 min read

TECH

Google Updated Its Famous ‘G, and It’s Not Just About the Looks

After nearly a decade, Google has refined its iconic “G” with quiet precision....

May 20, 2025

3 min read

ADVERTISING TECH

Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk

The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition....

May 15, 2025

3 min read

STYLE

The Grey Strategy Behind New Balance’s Boldest Brand Play Yet

New Balance’s 2025 “Grey Days” campaign is more than an homage to its signature color—it’s a sophisticated marketing ecosystem blending cinematic storytelling, phased product drops, and global localization. By redefining grey as a cultural cornerstone, the brand continues crafting one of the most distinctive identities in contemporary sportswear....

May 14, 2025

3 min read

ADVERTISING TECH

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition....

May 13, 2025

3 min read