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ADVERTISING

AI Takes the Super Bowl but Struggles to Tell Its Own Story

As artificial intelligence filled nearly a quarter of Super Bowl ad slots, the technology’s greatest challenge was not awareness but identity.

4 min read

STRATEGY

What Is Ski Care and Why Are Beauty Brands So Obsessed With It

As ski fashion chases fantasy, beauty turns pragmatic, reframing skincare as performance gear built for the mountain.

4 min read

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BUSINESS STRATEGY

Adidas Bets on Bad Bunny and Turns Halftime Into a 20 Percent Surge

On the biggest night in American sports, adidas transformed a performance into a measurable shift in brand popularity.

4 min read

ADVERTISING

The Brands That Won Valentine’s Day 2026

From lingerie to luxury jewels and instant noodles, this year’s most powerful Valentine’s campaigns redefined how love is sold.

4 min read

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CREATIVITY

Jacquemus Borrowed The Learning, and Duolingo Stepped Into Luxury

By merging Jacquemus’s minimalist fashion codes with Duolingo’s instantly recognizable learning interface, the two brands transformed pronunciation into participation.

3 min read

STRATEGY

How to Spot Trends and Turn Them Into Revenue

What appears to be an overnight trend is usually the final chapter of a much longer cultural process.

3 min read

STRATEGY

Rhode Turns Winter Into a Marketing System

Rhode’s winter launch reveals how influence, experience, and timing now merge to shape demand before consumers realize it’s being built.

3 min read

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STRATEGY

The Kind of Marketing That Doesn’t Sound Like Marketing

Influence once flowed from the top down; today, trust moves sideways, carried by people rather than campaigns.

4 min read

TECH

How Gemini Is Set to Transform Google’s Ad Business

After closing a historic year with revenues above $400 billion, Google is no longer treating artificial intelligence as an experiment running alongside its ad business.

4 min read

SOCIAL MEDIA

When Influence Gets Expensive, Metrics Get Serious

As creators begin to price themselves like media companies, brands are being forced to prove, rather than assume, the real value of influence.

3 min read

TECH

Amazon Is Teaching AI How to Run Ads

Amazon’s latest infrastructure move suggests the next era of advertising may be operated by agents, not just optimized by humans.

4 min read

STRATEGY

L’Oréal Flew Strangers to the Alps and Exposed the Influencer Illusion

A luxury trip, anonymous faces, and a sharp message to the creator economy about what really drives influence now.

4 min read