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STRATEGY

The World Cup Is Nike’s Spark — the Plan Is to Keep It Burning

Nike used the World Cup as the most visible proof point of its Sport Offense turnaround. What happens after the final whistle will determine whether the tournament was a peak or a turning point.

Jul 04, 2026

3 min read

ADVERTISING

Brands Are Funding the AI Misinformation Being Spread About Them

The automated systems that make digital advertising efficient are creating a new category of brand risk that is almost impossible to manage manually.

Jul 03, 2026

4 min read

STRATEGY

Omnicom Wins the Biggest Media Account of the Year — and the Timing Could Not Be Better

The announcement arrived at the end of June with the brevity that belies its scale: Omnicom Media Group has secured Adidas' global media business.

Jul 02, 2026

3 min read

SOCIAL MEDIA

Snapchat Knows Your Phone Number — and So Does Anyone Who Has It

The app's default contact discovery settings mean that anyone with your number saved can find your Snapchat profile without your knowledge.

Jul 01, 2026

2 min read

STRATEGY

Sports Marketing Doesn’t Have an Awareness Problem — It Has a Meaning Problem

Logo slaps don't move the needle anymore. At Cannes Lions 2026, the brands winning in sport agreed on what does.

Jul 01, 2026

4 min read

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EXPIRED

SOCIAL MEDIA

Instagram Is Finally Letting You Decide What You Want to See

Adam Mosseri's "Your Algorithm" feature, now expanding to the main feed, hands users a tool that social media has resisted giving them for fifteen years.

Jun 30, 2026

4 min read

STRATEGY

Six Trends That Lead the Conversation at Cannes Lions 2026

From AI agents entering your group chat to the creator economy hitting puberty, the festival's most significant discussions revealed an industry navigating transformation it can feel but not yet fully measure.

Jun 30, 2026

3 min read

SOCIAL MEDIA

Going Viral on TikTok Is Easy; Building a Community That Lasts Is the Hard Part

The platform's algorithm is the most powerful discovery engine ever built. It is also structurally hostile to loyalty. Understanding the difference between the two is playing an entirely different game.

Jun 29, 2026

4 min read

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BUSINESS

Converse Has an Identity. What It Doesn’t Have Is a Plan

Revenue down 35% in the most recent quarter, a new CEO installed in February, sale speculation denied but not fully dispelled.

Jun 28, 2026

4 min read

TECH

Gaming Built the Identity Infrastructure the Rest of the Internet Is Still Trying to Create

While the rest of the advertising industry spent years searching for a replacement for third-party cookies, gaming built the exact  infrastructure that the open internet desperately needs.

Jun 26, 2026

4 min read

TECH

How Alexa Became a Shopping Agent for the Entire Retail Economy

With Alexa+ Agentic Ads extending to Ticketmaster, Papa John's, and beyond, Amazon has crossed a threshold that turns a voice assistant into a full-scale commerce platform for the entire retail economy.

Jun 25, 2026

4 min read

BUSINESS

The Car Industry Spent a Decade Talking About Technology — Now It Needs to Talk About People

Auto marketing spent years explaining what cars can do, but the brands pulling ahead are focused on what cars mean, and the human moments they make possible.

Jun 24, 2026

4 min read

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