The Global Crackdown on Teen Social Media Is a Marketing Problem Brands Aren’t Ready For
Australia banned under-16s from social media in December 2025 and the UK, Spain, and France are following.
Uber Just Turned Its $2 Billion Ad Business Into Something Much Bigger
By extending its first-party data signals to Meta and Google Shopping, Uber Advertising has crossed a threshold that separates retail media networks from genuine advertising platforms.
AI Is Simultaneously the Biggest Deal Driver and Deal Killer in Adtech
The $22 billion Fox-Roku acquisition, Publicis’ LiveRamp purchase, and a wave of smaller consolidations signal that M&A is accelerating, but AI uncertainty is simultaneously freezing a significant portion of the market.
FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead
When FIFA’s clean stadium policy forced Levi’s to cover its logo at its own stadium, the white tarp that went up became the most recognized piece of branding at the entire tournament.
The Creator Economy Grew Up, and Most Brands Are Still Treating It Like It Didn’t
The creator economy is no longer a supplementary channel bolted onto a media plan. For a growing number of brands, it is the actual media plan.
New York Waited 53 Years for This, and the Brands That Understood That Won the Night
What happened in the hours after the final whistle reveals everything about what real-time marketing looks like when it’s done right.
The Week Advertising Remembered How to Be Funny
The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.
Nike vs. Adidas: Who is Winning the World Cup Ad War ?
Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.
Stone Island & New Balance’s New Billboard Changes Color The Longer You Look At It
Stone Island and New Balance built a boot that transforms with temperature and a billboard that does the same. Nothing at this World Cup comes close.
Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof
The expansion of Bieber’s lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.
Apple Just Answered the Question the Industry Has Been Asking for Two Years
From a rebuilt Siri powered by Gemini to spatial photo reframing that rewrites the rules of memory, WWDC 2026 was a statement of competitive intent in the defining technology race of the decade.
On Running Is Playing a Different Financial Game Than Every Other Sneaker Brand
With a 64.2% gross margin, the Swiss brand now sits closer to Hermès than to Nike. What that number reveals about the future of sportswear is worth taking seriously.