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STRATEGY

The Premium Factor in Marketing Strategies

In the competitive landscape of modern marketing, exclusivity has emerged as a cornerstone strategy for brands seeking to differentiate themselves.

STRATEGY

Taste the Brand: How Food Marketing Fuels Brand Connection

In 2024, brands like Jacquemus and Rhode use food-inspired sensory marketing to create a "sensory bridge," transforming digital encounters into vivid, memorable experiences.

STRATEGY STYLE

The Strategy That Brought Adidas Samba to The Top

Adidas’ revival of the Samba sneaker combines cultural relevance, strategic scarcity, and digital engagement, making it a fashion icon for new generations while reinforcing brand authenticity.

STRATEGY TECH

Everything You Need to Know About Amazon Black November 2024

Amazon's Black November 2024 strategy uses early deals, AI tools, and global reach to boost holiday sales and enhance the shopping experience throughout November.

STRATEGY

Who is Driving Value for Brands in 2024

Diving into the key players—media, influencers, owned media, celebrities, and partnerships—shaping brand impact and generating value in 2024.

STRATEGY

How Amazon Revolutionized Customer Experience

Amazon’s success story shows how data-driven personalization and AI-powered customer experiences transformed the world of e-commerce, creating lasting customer loyalty and record-breaking sales.