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STRATEGY

Coach Doesn’t Care How They’re Perceived, And It’s Paying Off

Borrowed from fast fashion and refined for luxury; Coach is rewriting luxury online with features other brands avoid.

3 min read

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EXPIRED

STRATEGY TECH

Why Amazon Is Betting on a Bracelet That Hears Everything You Say

Amazon wants a front-row seat to your day; but will a bracelet that hears everything feel like a brilliant assistant or an intrusive guest?

4 min read

STRATEGY

McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.

3 min read

FREE READING

EXPIRED

STRATEGY

Zara Doesn’t Design Fashion, and That has Never Been a Problem

The fast-fashion giant that doesn't "design" its clothes continues to dominate, leaving many to wonder about the secret to its enduring appeal.

4 min read

STRATEGY

How Kiko Milano Thrives Without Traditional Pricing Power

Forget sky-high markups; this Italian beauty brand conquers the market with affordable allure and strategic promotions.

3 min read

STRATEGY

Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read

FREE READING

EXPIRED

STRATEGY

Anonymous Might Be The New Iconic, And Here’s Why

In a world saturated with personal brands and the relentless pursuit of viral fame, a curious counter-movement is quietly, yet powerfully, taking hold.

4 min read

STRATEGY

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

3 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

3 min read

FREE READING

EXPIRED

STRATEGY

New Balance Makes an Audacious Leap into Basketball’s Elite

In a bold strategic pivot, New Balance, long a quiet giant in running footwear, is making an assertive play for basketball dominance.

5 min read

STRATEGY

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty.

4 min read

STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities.

5 min read