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ENTERTAINMENT STRATEGY

How Lego Continues to Thrive in a Struggling Toy Industry

Despite a global downturn in the toy industry, Lego has again outperformed its competitors, posting a 13% revenue increase in 2024, reaching 74.3 billion Danish kroner (approximately $10.82 billion)....

Mar 20, 2025

3 min read

TECH

iPhone 16e: Apple’s Budget iPhone That Isn’t So Budget After All

Apple's introduction of the iPhone 16e signals a strategic shift in branding rather than just a new pricing model. Apple is redefining consumer perception of its lower-cost models by moving away from the "SE" moniker and integrating the device into the iPhone 16 lineup....

Mar 19, 2025

3 min read

TECH

Amazon’s Alexa+ and the Future of AI-Driven Marketing

Amazon’s upcoming launch of Alexa+, powered by generative AI, is not just a step forward for intelligent assistants but a paradigm shift for marketers. With its ability to deliver hyper-personalized experiences, voice-activated commerce, and AI-driven content creation, Alexa+ has the potential to redefine how brands interact with consumers. ...

Mar 17, 2025

4 min read

STRATEGY STYLE

Luxury Now Tastes Like Coffee

Luxury brands are transforming how consumers engage with high-end fashion by tapping into the sensory appeal of coffee culture. With Gen Z driving a shift towards experiential luxury, fashion houses like Prada, Gucci, and Tiffany & Co. are embracing premium coffee experiences to reinforce their brand identity, create shareable moments, and offer an affordable yet exclusive taste of their world....

Mar 13, 2025

5 min read

FOOD & DRINK TECH

Is AI the Next Step for Customer Experience? Let’s Hear What the Fast-Food Giant Has to Say

McDonald's is embarking on a bold artificial intelligence transformation, integrating cutting-edge technologies across its 43,000 restaurants worldwide. From AI-powered drive-throughs to predictive maintenance, the global fast-food leader is streamlining operations and reshaping the industry's future. But can McDonald's balance innovation with customer satisfaction?...

Mar 11, 2025

4 min read