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TECH

OpenAI Shut Down Sora, Its Short-Form Video Generation App

What looked like a sudden shutdown of Sora reveals something more complex: a recalibration of priorities in one of the most expensive frontiers of artificial intelligence.

5 min read

ADVERTISING

April Fools in 2026 Feels Less Like a Joke and More Like a Test

April Fools’ Day in 2026 marked a shift in brand humor, with brands moving from outlandish pranks to ideas that felt more believable.

4 min read

BUSINESS

On Faces Its First Real Test as Leadership Shifts

What appears to be a leadership shake-up may actually be a defining moment for one of the fastest-growing sportswear brands.

4 min read

STRATEGY

Why Asos Is Making More While Selling Less

Asos has reported a 50 percent rise in underlying profits, even as sales declined, signaling a decisive shift in strategy that extends far beyond short-term cost control.

4 min read

SOCIAL MEDIA

Meta and Google Face the Case That Could Redefine Social Media

A landmark ruling against Meta and Google is forcing the industry to confront whether the very systems built to maximize attention can continue to operate without consequence.

4 min read

CREATIVITY

Prada’s Latest Campaign Feels Less Human on Purpose

Prada is no longer asking if AI belongs in luxury; it is showing what happens when it becomes the idea itself.

4 min read

STRATEGY

Jacquemus Moves Into Versailles History

Why is Jacquemus investing in Versailles, and what does it reveal about its long-term ambition in luxury?

4 min read

BUSINESS

Should We Still Believe in Nike?

As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.

4 min read

FREE READING

EXPIRED

CREATIVITY

Adidas is Running on Mars Without Leaving Earth

What happens when a running shoe stops chasing speed and begins to explore something deeper?

4 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Instagram Lets Creators Rewrite the Order of Their Own Stories

A small update to carousels may fundamentally change how creators think about publishing, performance, and control.

2 min read

TECH

Revolve’s AI Obsession Is Rewriting the Rules of Fashion Retail

What happens when one of fashion’s most instinct-driven businesses begins to operate like a predictive machine?

4 min read

STRATEGY

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

A brand built on simplicity, credibility, and cultural timing is reshaping how men engage with skincare.

4 min read

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