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CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

ADVERTISING

As Instagram Ads Get Smarter, Brands Should Rethink Customer Acquisition

With Meta’s ad tools getting cheaper, faster, and powered by AI, the brands that will win are those reimagining what makes people stop, scroll, and buy.

4 min read

FREE READING

EXPIRED

CREATIVITY

Diesel Elevates Urban Love Into a Creative Statement

What happens when a fashion brand stages a rooftop kiss to re-frame intimacy and rebellion?

3 min read

STRATEGY

How Dogs Became Louis Vuitton’s New Emotional Language

Inside Louis Vuitton’s spring campaign that turned man’s best friend into luxury’s most powerful storytelling tool.

4 min read

ADVERTISING

Inside Amazon’s $15.7 Billion Ad Surge

As Amazon’s ad business surges 22% to $15.7 billion, it’s quietly becoming the company’s most powerful, and overlooked, profit engine.

4 min read

FREE READING

EXPIRED

BUSINESS

What Happens When a Billion-Dollar Brand Trades Hype for Shelves?

Rhode’s $1B pivot from drops to retail reveals what happens when exclusivity meets accessibility.

3 min read

BUSINESS TECH

Would You Let AI Shop for You?

A new generation of AI shopping agents promises to turn browsing into buying, blending personalization, automation, and convenience in a single click.

4 min read

BUSINESS STRATEGY

CeraVe and the NBA Show the Unexpected Advantage of Mixing Markets

What seems like an unusual pairing between skincare and sport reveals a deeper understanding of culture, audience, and authenticity.

4 min read

FREE READING

EXPIRED

CREATIVITY STRATEGY

How IKEA Rewired Its Storytelling to Turn Your Emotions into Sales

In its new campaign "Wherever Life Goes”, IKEA builds "emotional furniture" by shifting from selling furniture to narrating life to drive emotional connection.

3 min read

ADVERTISING

More Brands are Running Against AI in Advertising, and Consumers Approve it

Brands are turning away from AI-generated campaigns, embracing real people and analog craft as a new currency of authenticity.

3 min read

FREE READING

EXPIRED

CREATIVITY

Jacquemus Just Turned Every Joke About Jacquemus into Creative Currency

How a luxury house turned its loudest clichés into a quiet engine for desire.

3 min read

STRATEGY

The Black Friday Is Quietly Taking Over and Here’s How to Keep Up

As the extended Black Friday season expands into a month-long phenomenon, brands scramble to balance discounts and results.

4 min read