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ENTERTAINMENT STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities.

5 min read

ADVERTISING TECH

Agencies Must Evolve or Fade Away as Tech Giants Reshap Advertising

As tech giants like Meta, Google, and Amazon invest heavily in AI-driven advertising tools, traditional ad agencies face unprecedented challenges.

3 min read

STYLE TECH

Meta and Oakley Unveil AI-Powered Smart Glasses for Athletes

Meta is partnering with Oakley to release AI-powered smart glasses for athletes.

3 min read

STYLE

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.

3 min read

SPORTS

Jeep Rejoins Juventus in €69 Million Sponsorship Deal

The renewed alliance between Jeep and Juventus reflects a broader strategy at the intersection of sport, brand equity, and sustainable innovation.

3 min read

FOOD & DRINK

Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might

Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.

3 min read

FOOD & DRINK

What Happens When The Food Delivery Giant Trades Takeout for Tulips?

What looked like a simple delivery was a bold move in brand storytelling.

3 min read

SPORTS STYLE

Nike Bets on Football Heritage to Fuel Growth

The Patta x Nike Cryoshot Mercurial R9 is at the forefront as a fusion of 1998 glory and 2025 streetwear sensibility.

4 min read

STYLE

Labubu Looks Strange, Costs a Fortune and Sells Out Fast; Here’s Why

Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force.

3 min read

ENTERTAINMENT

Can Superman Save DC or Is This Just Another Costly Comeback?

With a $225 million production budget and a global marketing machine behind it, Superman (2025) is Warner Bros.’ most ambitious effort to revive the DC Universe.

3 min read

SOCIAL MEDIA TECH

As AIs Rise, Brands are Getting Way More Creative in Real World

In 2025, brands will be using artificial intelligence to rethink real-world marketing.

2 min read

ADVERTISING TECH

Everything You Need to Know About Google’s Bold AI Moves in 2025

At Google I/O 2025, AI took center stage, offering brands new tools to connect, create, and compete in the next wave of digital marketing.

3 min read