Join our Membership for all the top news, analysis and insights. Start your 30-day trial for free.

FREE READING

EXPIRED

SPORTS STYLE

Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop

After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.

3 min read

SPORTS TECH

Strava Bets Big on AI Coaching. Can It Really Improve Your Workout?

Strava’s quiet pivot from segments to prescriptions could redefine how everyday athletes train and pay for progress.

3 min read

FOOD & DRINK STRATEGY

McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.

3 min read

FREE READING

EXPIRED

ADVERTISING ENTERTAINMENT

Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

3 min read

SOCIAL MEDIA

When Memes Become Words, Social Media Becomes the Teacher

The Cambridge Dictionary has officially added viral slang like “skibidi” and “delulu,” marking the moment internet culture crossed into the English lexicon.

2 min read

SOCIAL MEDIA STYLE

Quiet Luxury Falls as Rich Italian Wives’ Aesthetic Takes Over

Minimalism’s reign is waning as a new wave of bold, vibrant glamour storms beaches and boulevards boosted by a new social media aesthetic.

3 min read

SOCIAL MEDIA TECH

Instagram Wants to Change the Way You Scroll. Should You Follow ?

A wave of new features is turning Instagram into both a creator’s workshop and a social engine, blurring the line between opportunity and control.

3 min read

ADVERTISING TECH

Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

2 min read

ADVERTISING TECH

Is Zuckerberg’s “Personal Superintelligence” Empowerment or Ad Strategy?

Mark Zuckerberg's newest vision for AI promises a deeply personal digital assistant, but marketing experts see a bigger play for the future of advertising.

3 min read

ENTERTAINMENT SPORTS

Could Disney’s WWE Bet Be the Ultimate Powerbomb in the Streaming Wars?

ESPN's monumental $1.6 billion acquisition of WWE's premium live event streaming rights marks a seismic shift.

3 min read

FREE READING

EXPIRED

ADVERTISING STYLE

Loewe Is Tired of Everyone Mispronouncing Their Name

By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.

2 min read

FREE READING

EXPIRED

STRATEGY STYLE

Zara Doesn’t Design Fashion, and That has Never Been a Problem

The fast-fashion giant that doesn't "design" its clothes continues to dominate, leaving many to wonder about the secret to its enduring appeal.

4 min read