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STRATEGY

Sephora’s British Comeback Has Become Its Global Classroom

Sephora left Britain in 2005. Its return, built city by city, is now shaping how the beauty giant expands everywhere else.

5 min read

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STRATEGY

Brands Are Breaking the Discount Habit Before It Breaks Them

Constant discounts train customers to wait for the next price cut, eroding margins and brand value. A new playbook trades price for play, status, and belonging.

5 min read

CREATIVITY

Fashion Campaigns Retreat Into Nostalgia as Consumers Tire of AI

This summer's fashion campaigns sell memory instead of novelty. The reason has less to do with the past than with what audiences no longer trust.

4 min read

ADVERTISING

Advertising Now Surrounds Every World Cup Match From Airport to Stadium

A single World Cup match sells attention from the airport to the merch stand. The hardest part is proving any of it worked.

5 min read

SOCIAL MEDIA

Creators Turn ChatGPT Recommendations Into Brand Deals

Brand inquiries are climbing for creators who never pitched a single company. The middleman isn't an agency anymore.

5 min read

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BUSINESS STRATEGY

Nike Wants Its World Cup Momentum to Outlast the Tournament

Nike's World Cup film crossed 1.5 billion views in a week. Whether that reach becomes revenue is the question its turnaround now rests on.

6 min read

STRATEGY

Brands Are Discounting Away a Fifth of Their Revenue for Forgettable Results

Nearly a third of shoppers can't recall a single promotion they've received. New research says the fix isn't a bigger discount.

4 min read

BUSINESS

The Bear Gave Disney a Template for Selling Out Its Other Shows

The Bear sold out sponsorships for a fifth straight season. Its bigger legacy for Disney is what it did to advertiser behavior everywhere else.

4 min read

TECH

Profound Puts an Always-On Agent in Charge of the Marketing Loop

Profound's new agent Aim turns AI-search signals into finished work. The catch marketers are watching is who stays in control.

5 min read

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CREATIVITY

Hyundai Sends a Humanoid Robot Onto the World Cup Pitch at Halftime

Hyundai skipped the usual sponsor spot. It put a Boston Dynamics robot on the field at the World Cup and let the machine do the talking.

4 min read

ADVERTISING

LiveRamp Courts Executives on Netflix as Publicis Deal Tests Its Neutrality

LiveRamp is spending five months on Netflix selling marketers on trust. The timing, weeks after a $2.2 billion Publicis deal, is doing a lot of work.

4 min read

ADVERTISING

Retail Media Grew Up Faster Than Anyone Could Measure It

Retail media has matured into a $150 billion global business. Its accountability infrastructure has not, and the gap between what networks promise and what brands can verify is the channel's defining problem.

3 min read