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ADVERTISING

The Best World Cup Ads Nobody Saw Coming Were the Local Ones

The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.

Jun 24, 2026

3 min read

ADVERTISING TECH

Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started

Amazon's advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.

Jun 23, 2026

4 min read

STRATEGY

The Hardest Thing in Brand Management Is Changing What Doesn’t Need to Change

Modernizing a trusted brand is one of the most delicate operations in marketing, and the brands doing it well share a discipline in knowing precisely what not to touch.

Jun 23, 2026

3 min read

CREATIVITY

Adobe Is Making Its Biggest Bet Yet on Creators, and Cannes Is Where It’s Planting the Flag

Adobe is arriving at Cannes Lions 2026 with a clear strategic argument: the creator economy and the enterprise software market are converging, and Adobe intends to own the intersection.

Jun 22, 2026

2 min read

FREE READING

EXPIRED

BUSINESS

Why Two Identical Companies Can Sell for Wildly Different Prices

In adtech M&A, the financial fundamentals determine the floor. The narrative determines the ceiling. And the gap between those two numbers is where the real competition lives.

Jun 22, 2026

2 min read

The Global Crackdown on Teen Social Media Is a Marketing Problem Brands Aren’t Ready For

Australia banned under-16s from social media in December 2025 and the UK, Spain, and France are following.

Jun 21, 2026

4 min read

BUSINESS

Uber Just Turned Its $2 Billion Ad Business Into Something Much Bigger

By extending its first-party data signals to Meta and Google Shopping, Uber Advertising has crossed a threshold that separates retail media networks from genuine advertising platforms.

Jun 19, 2026

2 min read

TECH

AI Is Simultaneously the Biggest Deal Driver and Deal Killer in Adtech

The $22 billion Fox-Roku acquisition, Publicis' LiveRamp purchase, and a wave of smaller consolidations signal that M&A is accelerating, but AI uncertainty is simultaneously freezing a significant portion of the market.

Jun 18, 2026

3 min read

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EXPIRED

STRATEGY

FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead

When FIFA's clean stadium policy forced Levi's to cover its logo at its own stadium, the white tarp that went up became the most recognized piece of branding at the entire tournament.

Jun 17, 2026

3 min read

SOCIAL MEDIA

The Creator Economy Grew Up, and Most Brands Are Still Treating It Like It Didn’t

The creator economy is no longer a supplementary channel bolted onto a media plan. For a growing number of brands, it is the actual media plan.

Jun 17, 2026

3 min read

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EXPIRED

STRATEGY

New York Waited 53 Years for This, and the Brands That Understood That Won the Night

What happened in the hours after the final whistle reveals everything about what real-time marketing looks like when it's done right.

Jun 16, 2026

4 min read

ADVERTISING CREATIVITY

The Week Advertising Remembered How to Be Funny

The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.

Jun 16, 2026

3 min read

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