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STYLE

Prada Bets Big on Versace; Can Italian Cool Outrun French Power?

In a slowing global market, Prada is betting on brand synergy, cultural power, and operational overhaul to outpace its French rivals and reshape the future of Italian luxury....

May 08, 2025

4 min read

ADVERTISING TECH

Meta Reports $42 Billion in Sales as AI Spending and Ad Surge Signal Strength

Meta Platforms defied economic and political headwinds in Q1 2025 with $42.3 billion in revenue and a 16% sales surge. But beyond the numbers, the tech giant is navigating regulatory firestorms, tariff turbulence, and a strategic pivot toward artificial intelligence that could redefine its future....

May 07, 2025

4 min read

SOCIAL MEDIA

Brands Bet Big on Celebrities—But Are the Returns as Flashy as the Faces?

Zendaya, Rosé and Bad Bunny are driving sneaker sellouts, surging quarterly growth, and millions in media value. But here’s what’s really going on behind these high-profile partnerships—and why some work while others quietly flop....

May 05, 2025

3 min read

FOOD & DRINK

Tariffs Shake Up the Soda Wars—and Pepsi Feels the Pressure

As U.S. tariffs disrupt global supply chains, PepsiCo is strategically disadvantaged in its long-standing rivalry with Coca-Cola. With production decisions made decades ago now turning into liabilities, the cola wars are no longer fought solely in ad campaigns—but on the front lines of international trade....

May 01, 2025

4 min read

ADVERTISING TECH

Regulatory Crackdowns and Market Forces Signal a Shift in Digital Advertising Dominance

As Google and Meta face unprecedented antitrust challenges and economic pressures mount, the digital advertising landscape stands on the brink of transformation. For brands across industries, the era of easy targeting is ending—ushering in a new age where diversification, first-party data, and strategic agility will define success....

Apr 30, 2025

4 min read

TECH

Amid Tariffs, Amazon Leans on Scale to Stay Ahead

As tariffs reshape global trade dynamics, Amazon proves that size, technology, and strategic foresight can turn economic headwinds into market opportunities. The retail giant quietly reinforces its dominance through supply chain agility, AI innovation, and sharp marketing tactics while competitors scramble....

Apr 29, 2025

4 min read