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TECH

Gucci is Set to launch AI Smart Glasses With Google in 2027

Gucci’s partnership with Google to develop AI-powered smart glasses marks a shift in how luxury is defined.

3 min read

STRATEGY

The Store Strikes Back as Retailers Are Succeeding by Ignoring the Internet

Across cities from Brooklyn to Berlin, a deliberate shift is unfolding as independent retailers turn away from e-commerce.

4 min read

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BUSINESS

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

4 min read

BUSINESS

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

3 min read

STRATEGY

The Brands That Win by Saying Less

As Reddit reshapes how credibility is built online, brands like Dove, Netflix, and Nike are discovering that influence comes from restraint.

4 min read

CREATIVITY TECH

If Design Becomes Instant, What Actually Defines Creativity Next?

Anthropic introduces Claude Design for Marketing assets and creative workflows, marking a turning point in how creative work is produced and shifting design from manual execution to system-driven generation.

3 min read

BUSINESS

The Brands Winning the Moment and Losing the Meaning

Gap’s comeback has driven record profits and cultural dominance, yet a closer reading of the data reveals a growing imbalance between attention and authority

4 min read

BUSINESS

Chanel Named Pedro Pascal as Its New Ambassador, and it’s Dividing Luxury Fans

Chanel’s appointment of Pedro Pascal signals a decisive shift in luxury’s identity, moving away from polished perfection toward cultural relevance and emotional connection.

4 min read

CREATIVITY

The Five Creative Principles Behind Coca-Cola’s World Cup Strategy

Behind the Coca-Cola campaign lies a structured approach that reveals how the brand is redefining modern global marketing.

4 min read

SOCIAL MEDIA

Snapchat Questions Whether Social Media Still Creates Demand

As social platforms grow crowded and repetitive, Snap is making the case that the future of marketing will be built inside conversations, not feeds.

4 min read

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STRATEGY

The Biebers Leverage their Joint Star Power for a Rhode

By deliberately aligning Justin Bieber’s Coachella performance with a Rhode drop, Hailey Bieber channels personal influence into a precisely orchestrated marketing strategy.

3 min read

ADVERTISING STRATEGY

Why Some AI Ads Work and Others Fall Flat

As artificial intelligence reshapes advertising, the real divide is no longer technological but deeply human.

4 min read

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