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STRATEGY

Trump’s Trade Policy Forces Global Brands to Rethink Strategy—But How?

As the U.S. imposes sweeping tariffs under Trump’s latest trade offensive, global brands across tech, fashion, retail, and manufacturing are forced to make rapid—and often painful—strategic shifts. From Nike and Apple to BMW and Foreo, the ripple effects of economic nationalism are rewriting the playbook on pricing, supply chains, and brand strategy in 2025....

Apr 23, 2025

4 min read

STRATEGY

When Consumers Want the Receipts, Brands Must Show Their Math

Social media has changed the rules of brand perception — and price is now the message. As price transparency becomes the new trust currency, social media is forcing brands to justify costs. From TikTok exposes to consumer-led breakdowns, perception it’s about proof. Brands that don’t adapt risk being priced out of relevance....

Apr 22, 2025

5 min read

SOCIAL MEDIA TECH

TikTok Shop Emerges as Key Beauty Player Amid Regulatory Uncertainty

TikTok Shop has reshaped beauty e-commerce with influencer-led campaigns and viral commerce, driving a “halo effect” across retail channels. But with a looming U.S. regulatory crackdown, brands must decide: double down or diversify?...

Apr 17, 2025

3 min read

SOCIAL MEDIA

Influencers Are Back in Business and This Time It’s Personal

In 2025, influencer-founded brands are making a calculated return—not as fleeting celebrity ventures but as credible, consumer-driven businesses. Armed with strategic insight and professional infrastructure, today’s creators are reshaping the market by fusing authenticity with long-term vision....

Apr 16, 2025

4 min read

STYLE

How Lacoste Turned a Taxi Ride into a Statement on Authenticity

Lacoste’s latest campaign trades polish for a pulse, spotlighting an everyday New York cab driver to launch its Fifth Avenue flagship. It's not just about clothes—cultural fluency, brand sincerity, and the new marketing rules in 2025....

Apr 15, 2025

3 min read

STYLE TECH

Meta, Ray-Ban, and Coperni Bet on Fashion to Sell the Future of Wearables

Unveiled at Paris Fashion Week 2025, the Ray-Ban Meta x Coperni smart glasses are more than a tech accessory—they're a bold statement at the intersection of wearable innovation and high fashion. With scarcity baked into the launch and status coded into the frame, this collaboration signals a strategic shift in how tech products are marketed to a new class of style-savvy digital natives....

Apr 10, 2025

4 min read