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ADVERTISING STYLE

How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read

TECH

Meta Steps into AI Arena with Social Twist, Challenging OpenAI’s Reign

Can Meta's social DNA give it an edge in the fiercely competitive AI chatbot market?

3 min read

FOOD & DRINK

Sweet Deal? Coca-Cola Bows to Cane Sugar Demand in New US Offering

Coca-Cola is set to launch a new version of its iconic soda in the US sweetened with cane sugar, a move that follows both consumer preference and political engagement.

2 min read

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FOOD & DRINK

Starbucks Abandons Pickup-Only Stores, And Here’s Why

Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand's signature "warmth and human connection."

4 min read

STYLE

How Kiko Milano Thrives Without Traditional Pricing Power

Forget sky-high markups; this Italian beauty brand conquers the market with affordable allure and strategic promotions.

3 min read

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ENTERTAINMENT SPORTS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

3 min read

STYLE

At Croc’s New Table, Lacoste Dishes Out a Luxe Lifestyle

Lacoste is expanding its luxury brand experience with the launch of a new café in Monte Carlo, blending its sporting heritage and French elegance into a curated lifestyle destination that goes beyond fashion.

2 min read

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SPORTS STYLE

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

3 min read

ADVERTISING TECH

UK Watchdog Aims to Break Big Tech’s Mobile Grip

The UK's competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.

3 min read

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SOCIAL MEDIA TECH

YouTube Won’t Pay for AI Content. What Comes Next?

As AI tools proliferate, YouTube’s move could reshape how creators approach originality and monetization.

3 min read

SPORTS STYLE

Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read

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STRATEGY STYLE

Anonymous Might Be The New Iconic, And Here’s Why

In a world saturated with personal brands and the relentless pursuit of viral fame, a curious counter-movement is quietly, yet powerfully, taking hold.

4 min read