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ADVERTISING STRATEGY

Nike vs. Adidas: Who is Winning the World Cup Ad War ?

Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.

Jun 15, 2026

4 min read

CREATIVITY

Stone Island & New Balance’s New Billboard Changes Color The Longer You Look At It

Stone Island and New Balance built a boot that transforms with temperature and a billboard that does the same. Nothing at this World Cup comes close.

Jun 14, 2026

3 min read

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EXPIRED

BUSINESS STRATEGY

Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof

The expansion of Bieber's lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.

Jun 12, 2026

2 min read

BUSINESS

Apple Just Answered the Question the Industry Has Been Asking for Two Years

From a rebuilt Siri powered by Gemini to spatial photo reframing that rewrites the rules of memory, WWDC 2026 was a statement of competitive intent in the defining technology race of the decade.

Jun 11, 2026

3 min read

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EXPIRED

BUSINESS

On Running Is Playing a Different Financial Game Than Every Other Sneaker Brand

With a 64.2% gross margin, the Swiss brand now sits closer to Hermès than to Nike. What that number reveals about the future of sportswear is worth taking seriously.

Jun 10, 2026

3 min read

STRATEGY

Most Brands Have a CTV Plan, But Very Few Have a TV Strategy

Running programmatic connected TV ads is not the same as advertising on television, and the gap between those two things is where most brands are losing reach, inventory, and return.

Jun 10, 2026

3 min read

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EXPIRED

ADVERTISING CREATIVITY

Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years

"Rip The Script" is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike's own 1998 Airport film.

Jun 09, 2026

5 min read

BUSINESS

In Beauty, Only the Brands That Move First Are Moving at All

The global appetite for beauty products has never been larger, and the number of companies capturing that appetite is shrinking.

Jun 09, 2026

4 min read

FREE READING

EXPIRED

BUSINESS

Why Rhode Works When Others Don’t

Rhode's summer collection arrives with three new products, a national tour, and the kind of anticipation that most beauty brands spend decades trying to build.

Jun 08, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nobody Has More World Cup 2026 Collaborations Than Nike

The X2 capsule collection pairs seven of the world's most influential creative forces with seven national football federations.

Jun 08, 2026

4 min read

ADVERTISING CREATIVITY

Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt

The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.

Jun 05, 2026

4 min read

STRATEGY

Marketing Has a $5 Trillion Blind Spot — and It’s Called Gen X

The advertising industry built its entire mythology around youth. In doing so, it systematically ignored the generation that now writes the largest checks.

Jun 04, 2026

4 min read

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