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ADVERTISING CREATIVITY

When the Promise is Flawless, The Ordinary Asks to See the Evidence

The Ordinary’s latest campaign dismantles beauty myths by exposing the empty science behind industry buzzwords and redefining beauty through proof, not promise.

3 min read

BUSINESS

How Wellness Shifted from Being a Vibe to Real a Brand Opportunity

Wellness is shifting from slogans to science and opening a new lane for brand growth.

5 min read

FREE READING

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STRATEGY

Nike Bets on 2026 World Cup with a $5 Billion Question and a Turnaround Promise

After a rough 2025, Nike is banking on bold marketing and the World Cup to reignite growth.

5 min read

STRATEGY

The Campus Feed Looks like a Brand Campaign for a Reason

Brands are turning college life into a media network powered by student creators, athletes, and campus experiences.

4 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Uber Eats Keeps the Joke Running, and the Results Coming

Uber Eats and Special U.S. are proving that the bravest move in advertising is staying put.

3 min read

TECH

Open AI, Sora 2 and the Shift From Capture to Generation

OpenAI’s Sora 2 aims to build a social stage where every clip is synthetic and identity is programmable by consent.

4 min read

FREE READING

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ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

TECH

Human Security Unveils Page Intelligence to Detect Bot Traffic in Real Time

HUMAN Security brings real-time, page-level ad-fraud detection to the instant between click and user interaction.

4 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games

In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.

5 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

ADVERTISING

Advertisers Press Tech Giants for Ad Sales Clarity

Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.

4 min read

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EXPIRED

TECH

ChatGPT Brings Apps Into the Chat, Redefining Search Again

ChatGPT’s in-chat apps collapse the funnel into a message, and every brand now competes inside the conversation.

5 min read