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BUSINESS

Why Paramount Spent $150 Million to Buy a $20 Million Idea

Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.

4 min read

ADVERTISING STRATEGY

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

TECH

Shopify Joins OpenAI, And Now Your Next Buy Might Start With “Hey Chat”

OpenAI is transforming ChatGPT into a shoppable interface, merging discovery and purchase into a single conversation.

3 min read

SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

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BUSINESS

Pets in Track Suits is a Fad or the Next Billion-Dollar Lifestyle Category?

Adidas is doubling down on China’s fast-growing “pet economy” with a Fall petwear line that mirrors its Originals features.

3 min read

STRATEGY

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

4 min read

ADVERTISING TECH

Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

4 min read

CREATIVITY

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

5 min read

BUSINESS STRATEGY

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

FREE READING

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ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

FREE READING

EXPIRED

SOCIAL MEDIA TECH

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

3 min read

CREATIVITY

A Premiere Instead of a Runway? Gucci Says Yes

Gucci opened Milan Fashion Week by swapping the runway for a red-carpet movie premiere, unveiling a short film that doubled as the season’s master ad.

3 min read