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STYLE

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

3 min read

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TECH

Meta Is Betting 3.5 Billion That Glasses Are the Next Screen

Meta is turning everyday glasses into smart devices with built-in AI, which could change how people search, shop, and interact with the world around them.

3 min read

SOCIAL MEDIA TECH

TikTok Is Splitting and the US Is Getting a Whole New App

The social media landscape is no stranger to seismic shifts, yet the impending launch of a distinct US version of TikTok represents a monumental pivot for marketers.

3 min read

ADVERTISING TECH

It Was Never About the Discounts and Amazon Knew It

Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.

4 min read

STRATEGY STYLE

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

3 min read

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SPORTS STYLE

New Balance Makes an Audacious Leap into Basketball’s Elite

In a bold strategic pivot, New Balance, long a quiet giant in running footwear, is making an assertive play for basketball dominance.

5 min read

ADVERTISING

Why Old-School Celebrity Campaigns Are Making a Resounding Comeback

Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.

5 min read

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ENTERTAINMENT SPORTS

Apple Drives F1 Movie to $55 Million Opening Weekend

In a time when streaming dominates, Apple and Warner Bros. proved the impact of bold marketing and authentic storytelling.

3 min read

ENTERTAINMENT FOOD & DRINK

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

3 min read

SOCIAL MEDIA TECH

TikTok’s New Influencers Are Not Real But Their Impact Is

The digital marketing is experiencing a profound transformation, with AI-generated avatars now taking center stage on TikTok.

3 min read

STYLE

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty.

4 min read

TECH

Amid Toy Industry Doubts, Mattel Turns to OpenAI to Change The Game

In an industry-first move, Mattel and OpenAI have announced a sweeping partnership to infuse artificial intelligence into iconic toy lines like Barbie and Hot Wheels.

4 min read