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BUSINESS STRATEGY

The Future of Media Is Being Built on YouTube, and Here’s Why

What if the next great media empire doesn’t launch with a homepage, but with a YouTube channel?

4 min read

CREATIVITY TECH

Adobe Moves to Rewrite How Creative Work Gets Made

Adobe is redefining creativity with an AI-powered system that unifies apps for fast, scalable, brand-consistent production.

4 min read

ADVERTISING

Why Streaming Should Be Your Next Big Move in Advertising

As streaming overtakes linear in viewing time and cultural influence, a new media hierarchy is emerging, where reach, performance, and commerce converge inside the living room.

3 min read

TECH

Profound’s Latest Tool Allows Retailers to See How AI Recommends Their Products

As AI assistants like ChatGPT and Perplexity become shopping companions, a hidden layer of commerce emerges. Profound’s new tool exposes how AI assistants decide which products shoppers see.

4 min read

STRATEGY

Human Hands, Machine Speed and The New Era of Content Creation

A human-driven, AI-assisted playbook might redefine creativity, discovery, and trust in the next era of content, and here's how.

2 min read

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EXPIRED

ADVERTISING

Heinz Just Proves Less Can Do More in Creative Advertising

Heinz turned tomato stems into tiny athletes to ride China’s National Games, translating a decades-old product truth into a design-led system that lives in social feeds and store aisles.

3 min read

STRATEGY

Gen Z is Loyal to the Trend, Not the Logo. How to Keep Up With The Hype Cycle?

Gen Z is trading decade-long allegiances for viral products, and brands have a short window to turn the buzz into a relationship.

3 min read

BUSINESS

Switch 2 Turns Nintendo’s Upgrade Wave Into A New Record

Nintendo’s Switch 2 is breaking sales records thanks to fiercely loyal fans. Now the company must prove it can turn an upgrade rush into lasting momentum.

5 min read

BUSINESS

Starbucks Bear Cup Tests How Far Brands Can Push Scarcity

A $30 Starbucks bear cup has sparked fights, fan outrage, and a booming resale market, testing how far customers will go for holiday hype.

5 min read

ADVERTISING TECH

AI’s Role in Shaping the Future of Ad Spending

AI technology is fueling an unprecedented surge in U.S. ad spending, as tech giants like Google, Meta, and Amazon dominate the digital ad space.

5 min read

FREE READING

EXPIRED

ADVERTISING BUSINESS

Did Coca-Cola’s AI-powered Holiday Ad Capture The Magic, or Did it Miss the Mark?

Coca-Cola’s decision to integrate AI into its beloved holiday campaign sparked both admiration and controversy.