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STRATEGY

Jacquemus Moves Into Versailles History

Why is Jacquemus investing in Versailles, and what does it reveal about its long-term ambition in luxury?

4 min read

BUSINESS

Should We Still Believe in Nike?

As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.

4 min read

TECH

Revolve’s AI Obsession Is Rewriting the Rules of Fashion Retail

What happens when one of fashion’s most instinct-driven businesses begins to operate like a predictive machine?

4 min read

STRATEGY

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

A brand built on simplicity, credibility, and cultural timing is reshaping how men engage with skincare.

4 min read

BUSINESS

Nike and Beats Blur the Line Between Product and Identity

With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.

3 min read

CREATIVITY

Havaianas Finds Power in the Reality It Never Left

Shot in Rio, a new campaign trades polish for presence and turns everyday life into its strongest creative asset.

3 min read

STRATEGY

Commerce Media Is Entering Its Next Era of Attention

As ad saturation rises, brands are discovering that the future of commerce media lies not in more impressions, but in more meaningful moments.

4 min read

TECH

AI Is Everywhere, but Humanity Still Holds the Edge

As AI rapidly redefines marketing systems, brands face a deeper challenge of scaling technology without losing human meaning.

5 min read